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Why do People yield to Minorities?

~ The majority may experience social cryptoamnesia, this is when the majority remembers the minority idea, but not the minority group - the two become dissociated. This makes it easier for the majority to accept the idea. e.g. Suffragette movement

~ In an ambiguous situation, people are likely to look to other for information as to how to behave, this is called informational social influence. It is likely to lead to a change of behaviour and beliefs - the ideas become internalised and privately accepted.

Why do People yield to Majorities?

~ People may yield due to normative social influence, they do not want to be rejected by the majority and so they take up their behaviour even if it conflicts with their private beliefs - this is public compliance.

~ In an ambiguous situation, people are likely to look to other for information as to how to behave, this is called informational social influence. It is likely to lead to a change of behaviour and beliefs - the ideas become internalised and privately accepted.

Also See

• Asch Criticisms
• Milgram Criticisms
• Moscovici Criticisms
• Obey/Resist
• Why yield?

Comments

These notes are for AQA A Level psychology PYA3.