You want to make money, right? But do you want to get a part-time job stacking shelves or would you rather earn the quids writing about stuff you really love? Yes, it’s true; you can genuinely make money from blogging instead of riding the student job hamster wheel.
Sounds good? ‘But I don’t have a blog!’ we hear you cry. Not a problem – building your own blog and reaching your audience is quicker and easier than you think. Pick your passion – cheap recipes, industry news, fashion, whatever it might be – and get going. Then all you need to do is to get your blog making you money:
1. Get advertisers on your blog
This isn’t as tricky as it sounds – you simply decide on your target audience and sign up for Pay-Per-Click (PPC) advertising. Ad services such as Google AdSense do all the donkey work to make ads appear on your site; the more people click on them, the more money you make. Just make sure the ads on display are relevant to your content – if you write about cheap recipes a link to a supermarket is going to be far more money-spinning than one about Mongolian goat-herding holidays.
2. You scratch my back, I’ll scratch yours
Get enough followers and companies could pay you to promote their products. Look at beauty blogger Zoella! She allegedly makes £50,000 a month from reviewing well-known brands. Fifty grand. Every. Single. Month.
Fair enough, you might not reach the heady heights of Zoella or her equally famous boyfriend Alfie Deyes but build a great online reputation and you could find companies beat a path to your virtual door – at least with freebies if not with cold hard cash. Look at sites for bloggers looking to review products, such as Tomoson. Don’t expect to get given the gig without a bit of work though – prove you’ve got traffic coming to your site with some solid statistics.
3. Be bold and ask outright for donations
Crowdfunding has become a popular way of raising money by asking followers and fans to donate money for you to achieve a mission or goal.
It needs to be an interesting, worthwhile goal though. Think about what would appeal to your followers. You want something they’ll support you on, not something that turns them off.
Look at platforms such as Patreon which offers consistent revenue by allowing people to pay for your blog in return for exclusive content or sneak previews of new material.
4. Turn your blog into a book
Everyone has a book in them, and if you’re already writing a blog you’re halfway there. Pull together the most popular pieces you’ve written and pour them into a book, expanding on the subjects a bit to create fresh content.
There are even plug-ins available that can do some of the work for you by combining all your blog content into one document so you can spend more time expanding your content, organising it into chapters and adding an introduction and conclusion.
You can then sell this as an eBook from your website and even Amazon where you can earn up to 70% of the sale. For example Girl Online, the book written by Zoella, broke records by selling 78,109 copies in one week.
5. Offer premium or sponsored content
Your blog takes off, people love you and the readers are piling in. Now you can add another level to your cash-churning activities by creating subscription-only content. Yes, really! With enough of a following and plenty of popular content, people will pay extra to read your pearls of wisdom!
Set up a membership area on your website and expand on your existing blogs, upload new exclusive content or explore different formats, such as video articles.
It works both ways too – if your blog is popular enough, people will pay you to get a slice of the action and have their content appear on your site. Companies might ask you to write for them or want you to publish a post written by someone else. Ultimately, brands with the same target audience as your blog will pay for you to write about them, raise brand awareness and direct your blog traffic to their website.
If you’re a top blogger, companies may approach you but don’t sit back and wait for the opportunities to roll in – be proactive and get in touch with them. Consider signing up with services which act as the middle man between yourself and organisations seeking this type of content.
If you’re looking for a domain name for your blog, why not head over to ecohosting? Get a blogging website up and running and you could be in with a chance of winning a MacBook Air! Take a look at our hub for more details where you’ll also find advice on making the most of your online presence.
And don't forget to check out our top tips on why you need a website in the first place!