Getting yourself noticed in an overcrowded job market is a tricky nut to crack. But a personal website can give you the boost you need to really stand out.
And the facts prove it. According to one recruitment specialist, just 7% of people have their own website yet 56% of hiring managers are more impressed with this than anything else.
You get to control the content. You get to decide what people do or don’t see. You can present yourself in an innovative and engaging way that will grab a hiring manager’s attention.
1. You can add more detail to your website than you can on a CV
With a CV you get two pages max to show a potential employer all your qualifications, your experience, skills and interests. It’s a lot to squeeze in and you’ll probably have to do some serious editing to achieve it.
With a website, you can have as much space and as many pages as you like. We’re not saying write a novel – that’s not going to do you any favours either – but it does allow you to expand upon your skills and experience and really make the most of it.
2. A website means you can show examples of your work
Rather than just describing what you’ve done you can actually show it off. On a personal website you can link to projects you’ve worked on, photos showing what you’ve actually achieved and testimonials and endorsements from people or organisations you’ve gained experience with.
If you’re entering a particularly creative profession, it’s essential. Just make sure any images you use are professional and present you in the right light. Poor quality photography will undo all your hard work.
3. A website sets you apart from other job hunters
Like we said at the start, not everyone has a personal website; having one will make you stand out from other job hunters. It also shows you’re serious about your career and willing to go that extra mile rather than just rely on the usual social media or professional websites.
It’s also a great way to network in your chosen industry – you can write a post about something you’ve done or a bit of industry news, tweet about it with a link and then have other industry professionals read your work.
4. A website allows you to create you own personal brand
If you’re on the job-hunting trail you should have already cleaned up all your social media profiles - no dodgy opinions, political rants or compromising photos (if you haven’t done it, go and do it right now!).
The thing is, even if you do make sure all your profiles are squeaky clean, you can’t always control what other people say about you. If you do have a website, then you can point hiring managers in that direction and you can control 100% what appears about you and what they’ll see first.
5. You can establish yourself as an industry expert with a website
A personal website isn’t just an extension of your CV, it’s your chance to build your expertise in your chosen industry. You can write blogs on industry trends, share news and offer your opinion. Sharing those posts on platforms such as LinkedIn, Facebook and Twitter will widen your reach.
It’s a phenomenal way to build your profile within your industry and let’s face it, who is a hiring manager going to choose – the candidate who has a standard CV or the one who has been writing informative articles on the things that really matter?
6. Makes it easy for potential employers to get in touch
Of course, you’re going to include your contact details on your CV but a website increases those options and makes you much easier to find – don’t forget to include your LinkedIn profile and Twitter and Facebook handles. You can also create a contact form so any potential employer can get in touch with you with a simple click of the mouse.
Plus, if you use key words within your site relevant to your job search and industry, there’s an increased chance of you showing up in those all-important job searches.
If you’re not yet convinced, check out ecohosting’s top reasons why having a personal website is a no brainer.
We’ve also teamed up with ecohosting to give you a chance to win a MacBook Pro by creating your own website. Get full details on our Web Legend page, but be quick! The closing date is 31 July. What are you waiting for?!