Forward3D Staff profiles


Tim Hawes - Content Manager, SEO

Tim Hawes - Content Manager, SEO

What does your role entail?

As an SEO/Content Manager, my role has a few different aspects. Firstly, I'm charged with formulating and executing campaigns for our clients, to try and gain coverage, links and visibility. This ranges from drafting surveys to brainstorming a large creative idea or writing an in-depth article, which my team and I will then try to get placed on influential and relevant sites.

I also conduct analyses and create documents that report on campaign successes, audit competitors and also evaluate our clients' sites for potential problems.

What are the challenges of your role?

Trying to keep up with how SEO is changing can be quite difficult. Tactics quickly become outdated and so we have to respond by making cool stuff, like this and this.

What skills are necessary to perform well in your job?

You need to be persistent. If you encounter roadblocks to progress or you're struggling to think of an idea that fits the client, it can be tempting to take a shortcut. This just isn't an option though when you have to deliver both short and long-term results. It pays to be creative; some diagonal thinking is useful when you want to think of an interesting slant to deliver results.

What do you like most about Forward3D’s culture?
The sense of collaboration is quite refreshing, as well as the open communication that goes on between teams and within them. That and Ping-Pong. Is Ping-Pong cultural?

What drew you towards digital marketing?

I studied Advertising and Marketing at Bournemouth, plus I "used to" be a bit of a nerd so it seemed like a pretty good fit. Honestly, I wanted the chance to have a career that focused on ideas, and creating funny or engaging content for a living seemed like a pretty good deal.

What do you like most about your team?

The best thing about my immediate team is the collaborative nature and the camaraderie, it's ideal to have a team you enjoy working with, we all get along and even compete together at the Forward 5-a-side football every Monday. As far as the wider SEO team goes, the breadth of knowledge is a great thing to tap into.

How would you sum up your job in 5 words?

Creative, varied, proactive, collaborative, communicative.



Scott Brown - Senior Account Manager, Display

Scott Brown - Senior Account Manager, Display

What does your role entail?

As Senior Account Manager for the Display team, my main role is to lead the display strategy for my clients, with the aim of growing and improving the account. I work and liaise with my team, clients and other departments in order to achieve this.

I also work on new business, cross-sell and assist with the transition of new clients for Display. This involves working with our teams on pitches, proposals and ensuring that the right technical set up has been achieved for us to go live on time.

What are the challenges of your role?

The biggest challenge is managing the expectations of different teams and clients, especially whilst I’m balancing my time between the two parts of my role.

What skills are necessary to perform well in your job?

It’s the soft skills that I think are the most important. With multiple projects going on, you need to be organised, cool under pressure and clever with your time. Personal skills are also key because you are working with various groups of people, so you need to be approachable and understand how to best engage with each of them.

What do you like most about Forward3D’s culture?

We always look to drive an end result for our clients, which is important, but the journey to that point is just as crucial. You are really encouraged to explore and expand your knowledge to eventually reach that end goal. That happens through research and your own expertise, but also by using your initiative to learn from a colleague or a resident subject expert.

You’re free to learn! And you’re never pigeonholed into one role; your personal growth is in your own hands. If you want to know something, you go off and find out (as long as you have the time!).

What drew you towards digital marketing?

The future! When I started as a graduate in media I was always skewed towards digital because it seemed far more exciting. I couldn’t define it then, but now I know it’s because it’s fast paced, experimental and dynamic. Never a boring day in digital!

What do you like most about your team?

The people are key to the way that my team works and develops. There is the perfect balance of professionalism and fun. We look for people who fit into that culture and when you get that balance, it just works!

How does Forward3D’s technology make your job easier?

Reporting!

How would you sum up your job in 5 words?

Challenging, Educational, Dynamic, Busy, Unrestricted



Richard Brosgill - Business Director, Locaria

Richard Brosgill - Business Director, Locaria

What does your role entail?

In my role as Business Director, I work with our in-house marketing localisation service Locaria. I help our clients enter new markets, grow across local search engines and expand into new channels, mainly focusing on the APAC region and Eastern Europe.

What are the challenges of your role?

Day to day I communicate and work a lot with our offices in Shanghai and Seoul, so the time difference is a big challenge!

What skills are necessary to perform well in your job?

You have to have an appreciation for different cultures and working styles. You also have to possess an eye for detail and the ability to recognise an opportunity for your clients.

What do you like most about Forward3D’s culture?

We’re given the freedom to drive the success of our clients' accounts how we feel is most effective. Forward3D isn’t restricted to specific working styles, so you can build your own process and develop your strategy, just as long as it helps your clients reach their targets.

What drew you towards digital marketing?

Digital allows businesses to really measure their efforts. The fact that I get to see the impact we are having really drives me.

What do you like most about your team?

The diversity. My teams include people from all over the world - from London to Beijing and St. Petersburg to Tokyo...

How does Forward3D’s technology make your job easier?

Working with teams around the world can make communication and task management difficult. Our Cardwall system helps provide full visibility on which tasks people are working on and allows for effective re-prioritisation of jobs, ensuring that everyone from New York to Shanghai can pick up a task and know what stage it’s at.

How would you sum up your job in 5 words?

I don’t think I can answer in five words. Forward3D is International, Client Focused, Data Driven, Dynamic and Varied.



April Koh - Korean Marketing Lead

April Koh - Korean Marketing Lead

What does your role entail?

Simply put, I look after all the digital marketing activities related to the Korean market, managing teams based in both London and Seoul. I develop the digital marketing strategies for clients advertising in the Korean market, managing the key client account relations and developing new business opportunities for the market.

What are the challenges of your role?

Korean digital marketing is different from Western marketing and is constantly changing, so it is challenging to stay up to date on all the latest technologies and marketing opportunities. Managing, coordinating and training teams on opposite sides of the planet also keeps me on my toes. Overall the challenges keep my job interesting and overcoming them is very rewarding.

What skills are necessary to perform well in your job?

The most important skills are managing time and prioritizing tasks. Basically I need to be very organised, because there is always lots of things going on, with numerous deadlines on multiple projects. Managing workflow to meet the expectations of several stakeholders is very important to me. It also helps to know a little bit about marketing!

What do you like most about Forward3D’s culture?

I love Forward3D's culture; we work hard and we play hard! I am constantly surrounded by brilliant hard-working professionals, who are great at what they do. They are lots of fun to work with, and even more fun after work.

What drew you towards digital marketing?

The balance between science and art in digital marketing has always drawn me towards it. I love the scientific side and being able to understand people and analyse their behaviour through statistical data. I love the creative side of developing and testing new ideas, campaigns, and technologies and I knew that digital was going to be the future of marketing.

What do you like most about your team?

My team is very proactive about their self improvement, and it’s clear that they enjoy what they do. Most importantly they share what they learn with each other.

How does Forward3D’s technology make your job easier?

Forward3D's technology automates a lot of manual tasks, which makes it much easier for me to manage projects, teams, campaigns and other deliverables, for multiple clients and across teams based in two continents. This allows me to spend more time analysing data and improving the effectiveness of ongoing projects.

How would you sum up your job in 5 words?

Fun people and exciting challenges.