Why digital marketing?
Digital marketing is one of the fastest growing sectors globally. You only have to look at the success of Google to realise just how big it already is. Marketing spend from global brands is now hugely biased towards the measurability of digital marketing; that's where we come in!
Digital marketing suits results-driven people, who have fantastic numeracy and technology skills. PPC (paid search), SEO (search engine optimisation) and Display advertising are all about delivering the right type of advertising, with the right message, at the right time. You need to be constantly thinking of methods to optimise a client’s marketing budget to gain greater return on investment and ultimately, more revenue for their business.
In paid search, advertisers competitively bid for the prime real estate on a search engine results page for targeted search terms, in order to drive potential customers to a particular website. Paid search suits highly mathematical types. By using spreadsheets, algorithms and subtle copy changes, you’re always looking to maximise results for the brands you work with.
SEO is also about capturing prime positions on search engines, but this time you don't pay. Having branded content that occupies the top ‘organic’ search engine results helps brands and retailers to further increase the likelihood of potential customers finding their website. The top search engines, including Google, have a multitude of hidden criteria to judge each and every website for quality. The best ones rise to the top for each search term, and it's our job to optimise for our clients’ favoured terms through technical work on their website as well as developing popular and informative content campaigns. SEO is a very mixed discipline, requiring creative, technical and data skills.
Display advertising (also known as banner ads) is a growing sector in the digital marketing industry that predominantly involves buying advertising space on publishers’ websites. This can be done by using a number of different formats and sizes; from pre-roll videos on YouTube, visual banner advertising on your favourite magazine site to adverts on your mobile games. The role is still very numbers driven, but requires the ability to negotiate with suppliers to get the best deal for your clients.
Digital marketing is constantly evolving; with innovative technology, algorithm changes and new functionality across search engines. It gives you the chance to work with some of the world’s most exciting brands and leading industry figures in the marketing world.