Business Objective & Strategy

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What does strategy mean?
what the business wants to achieve and how they will achieve it.
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What are the typical business aims?
growth, profit and survival.
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What does growth allow benefits of?
EOS, market leadership and higher profits.
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What are mission statements?
declare the business' purpose and may reflect goals and values.
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Who sets corporate objectives?
managers and directors of business.
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Are corporate objectives SMART?
yes, they should be also specific and set well within mission statements.
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What are department/functional objectives?
specific to department and set more day to day goals.
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Other cards in this set

Card 2

Front

What are the typical business aims?

Back

growth, profit and survival.

Card 3

Front

What does growth allow benefits of?

Back

Preview of the front of card 3

Card 4

Front

What are mission statements?

Back

Preview of the front of card 4

Card 5

Front

Who sets corporate objectives?

Back

Preview of the front of card 5
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