Other questions in this quiz

2. Name one competitive postition stategy

  • Market Challenger
  • Lifestyle
  • Market Penetration
  • Promotion

3. What is a marketing strategy?

  • A product or service
  • A strategy whereby the business can attack the market
  • Medium or long term plan of how a firms key marketing objectives are to be achieved
  • A group of customers from the marketing that have similar sets of characteristics

4. Where does marketing strategy come from?

  • Annual Reports
  • They can be formed from the SWOT analysis
  • Market Research
  • Growth Strategies

5. Name ONE section to Ansoff's Matrix

  • Followers
  • Segmentation
  • Diversification
  • Economics

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