Media: The Last of Us

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When/where was The Last of Us premiered?
March 31st 2013 during Walking Dead season 3 finale
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1 example of synergy
main characters have special editions packs (controller skins, posters, t-shirts)
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first week sales + stat
1.3+ million units; biggest video game launch of 2013 at the time
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third weeks sales + stat
3.4+ million units; fastest-selling PLayStation 3 game of 2013
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Uses + Grats model (Personal)
personal: single-player mode, intense engaging storyline, escapism
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Uses + Grats model (Entertainment)
offers 'escape' from reality, otherworldly experineces
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Uses + Grats model (Social)
Multi-player mode, forums, social networking
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3 success facts
200 game of the year awards, 40 perfect scores, hailed as a 'masterpiece'
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Other cards in this set

Card 2

Front

1 example of synergy

Back

main characters have special editions packs (controller skins, posters, t-shirts)

Card 3

Front

first week sales + stat

Back

Preview of the front of card 3

Card 4

Front

third weeks sales + stat

Back

Preview of the front of card 4

Card 5

Front

Uses + Grats model (Personal)

Back

Preview of the front of card 5
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