Social Influence - Conformity

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What is conformity?
a change in behaviour / opinion as a result of imagined or real pressure from a person
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3 types of conformity
compliance, internalisation, identification
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What is compliance?
public agreement, but private disagreement
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What is internalisation?
public & private acceptance
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What is identification?
temporarily changing views
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2 explanations for conformity
Normative Social Influence & informational social influence
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What is Normative Social Influence?
Conforming so you are accepted / liked by the group
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What is Informational Social Influence?
conforming because you don't know the answer and look to others for guidance
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Other cards in this set

Card 2

Front

3 types of conformity

Back

compliance, internalisation, identification

Card 3

Front

What is compliance?

Back

Preview of the front of card 3

Card 4

Front

What is internalisation?

Back

Preview of the front of card 4

Card 5

Front

What is identification?

Back

Preview of the front of card 5
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