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The western way of life and it's economical/political systems imposed on other societies through the media
Cultural Imperialism
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Emphasises the importance of the cultural, economic, political and military dominance of the past
Post-colonialism
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The representation of ethnic cultures only portrayed through a western perspective (Edward Said)
Orientalism
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Much of our media output assumes a male audience (Mulvey 1975)
The Male Gaze
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Less emphasis on battles for equality, more about celebrating differences
Third Wave Feminism
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'Anti-feminism', celebrates the diversity of identity available to women
Post-feminism
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"Men and women are seen working side by side ... in television land" (2002)
Gauntlett
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"women are active, self-determined and defined by qualities other than looks or sexuality", "female villains who are complex and contradictory", "C4's Humans features a number of strong and active females" (Hendry 2016)
Women in TV article
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"a condition in which 'reality' has been replaced by simulacra" (Baudrillard)
Hyper-reality
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"A post modern text is self referntial and uses ironic self awareness" (1991)
Jameson
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challenges to the hegemonic construction of masculinity, offering a more diverse, liberal and pluralistic analysis of gender, discussing a crisis in masculinity" (2008)
Hall
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Daring & Romantic, occupationally successful, familial patriach, powerful, heterosexual (1991)
Trujillo
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The army, the police, the legal system
Marx's repressive structure
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School, religion, family
Marx's ideological structure
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"We are cultivated to accept violence as normal" (Gerbner)
Mean World Syndrome/Cultivation theory
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E.g., the BBC must represent ethnic minorities
Tokenism
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Audio codes, Visual signifiers, Narrative codes (Nelmes)
An Introduction to Film Studies (1996)
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Consists of texts that have been needed for consumption by mass audiences
Popular culture debate
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Informative, associated with upper class
High culture
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Entertaining, escapism, voyeuristic, aesthetic pleasure
Low culture
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How people are controlled (consensual/cultural consent) (Gramsci)
Cultural hegemony
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"Feminism is the belief that women should have equal rights to men" (2010)
Bateman et al
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"If there's a female writer, director or producer on the film then the percentage of female characters goes up" (Geena Davis)
Miss Representation
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Nihilistic, self destructive, violent, sexual, rebellious (Ann Gould)
Youth
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Strauss
Binary oppositions
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Barthes
Enigma codes
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Equilibrium, Disruption, Acknowledgement, Fix, New Equilibrium
Todorov
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Hero, Princess, Helper, Villain
Propp
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Stars as a commodity to sell the film, star as a professional linked to consistency, Object of desire 'aesthetic pleasure' (Dyer)
Star Theory
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Personal identities, Information, Escapism/Entertainment, Social interactions (Katz and Blumler)
Use and Gratifications
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Preferred readers, negotiated readers, oppositional readers (Stuart Hall)
Audience reception model
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Experience something in the comforts of your own home
Vicarious pleasure
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Decipher ending
Intellectual pleasure
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Physical reaction (pride/sick)
Visceral pleasure
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Crying/laughing
Emotional pleasure
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Voyeuristic, aesthetic, vicarious, intellectual, visceral, emotional pleasure
Altman audience pleasures
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Absence (see things that aren't in your life) social tension, inadequecy. E.g. exhauston - engery, scarcity - abundance, manipulation - transparency, fragmentation - community (Dyer)
Utopian pleasure
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Audiences aren't using the comments section properly
Clay Shirky
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A process by which a media congolomerate owns several companies at different stages of production
Vertical Integration
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When companies merge E.G. Warner Interactive + WBTV + Home Warner Video + Turner Broadcasting = AOL + Time Warner
Horizontal Integration
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Thrillers are categorised and defined by the moods of the elicit, giving viewers heightened feelings of suprise, anxietty, suspense, excitement and anticipation"
Thriller (genre)
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ASA
Advertising Standards Authority
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IPSO
Independent Press Standards Organisation
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Other cards in this set

Card 2

Front

Emphasises the importance of the cultural, economic, political and military dominance of the past

Back

Post-colonialism

Card 3

Front

The representation of ethnic cultures only portrayed through a western perspective (Edward Said)

Back

Preview of the front of card 3

Card 4

Front

Much of our media output assumes a male audience (Mulvey 1975)

Back

Preview of the front of card 4

Card 5

Front

Less emphasis on battles for equality, more about celebrating differences

Back

Preview of the front of card 5
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