(Second time I'm posting- Finished blogging and i submit reply and it miraculously disappeared, I was so gutted but I'm gonna do another blog. Persevere, Persevere MBash. (serves me right for not doing it and saving it). I guarantee this blog will be 110% better than the other one! So it will make up for it Promise!)
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Date: 09/07/2017 Time: 9.20PM
Just Another Daily Dose of A Shining Bright Blog!
Today I have been working on creating keywords for search engine optimization for my website. I didn't want to jump into it and pick any keywords which seem to relate to my website. To do this, I wanted to see what my competitors have used for their websites (Sneaky right? I know) So using the View Source Key I was able to access the HTML source code. I used this HTML source code to see the keywords used by competitors like Mind.com as shown in the screenshot below. I also searched the keywords for other competitors like Youngminds.org.uk and teenagementalhealth.org. The screenshot shows the title tags- this is really useful as Google gives a lot of significance in relation to keywords here. I was also able to search the Description tags- which isn't as significant as Goggle doesn't use these for ranking purposes but nevertheless this also has keywords giving me further insight of what type of keywords the website used. Why not eh?
Using the keywords provided by multiple competitors and the keywords I have generated which relate to the website I then used a Keyword search tool which is extremely beneficial as it shows how successful the keywords are as well as showing the competition in relation to other sites on search engines. As you can see in the screenshot for the 'mental health' keyword there is 68% SEO difficulty. SEO difficulty is simply a statistic generated by the search tool taking into consideration the competition (how many pages are currently ranking for that particular term), how many people are bidding on the term in paid search, how expensive are the clicks and how many people are actually searching for the term online. This is perfect as this combines everything to a simple statistic to show me how successful this keyword would be. The preferred scenario for me would be to find a keyword with a lot of searches, but low competition so hence it would be easier to rise to the top for Shine Bright website. The higher the percentage for Keyword Difficulty, the harder it would be to rank well for that term. The lower the percentage, the easier it might be to rank.
I used this tool to analyse all the potential keywords I had noted (keywords generated both from my research from the competitors and my own). Using a keyword this showed the number of searches made and suggestions for other keywords whilst also showing the % difficulty on the table; likewise it did also show other information but as a non-IT student I was not intrigued by the technical Jargon and swiped over it. Sorry for all you IT geniuses!
To take full advantage of the search tool, I also used the tool to search for keywords in the UK and also elsewhere to see how the statistic might change. Its interesting to see the great difference. I also used the bar graph to see visually how the monthly search volumes changed roughly across a period of time. I must admit at this point, I was more intrigued than doing research, knowing a keyword could change the fate of any website! Crazy right?
I did in the end, find some suitable SEO keywords which I am very confident to apply for my website and I fully understand what my competitors have used and how successful this has been. I did use as much information as I could to complete the SEO keywords for my website. So I'm happy to say I have completed the SEO bit for my website which I am ecstatic about. So a little pat on the back for me *PAT* *PAT*. Now onto bigger and better things!
This did take quite a chunk of my time, So i was unable to begin doing Plugins. So I'll save this for you wonderful people tomorrow! Do Stay tuned for another Shine, shine, shine bright of a shiny bright blog!
Quote of the Day-'Life is about making an impact, not making an income' - Kevin Kruse