what is the point of the DM?

The point of the daily mail is that it is a cross between a tabloid and a broadsheet. It attracts people who want something a bit more high brow than the Sun or the Express which don't even pretend to be decent newpapers, but not full braodsheet. It uses traditional populist ideas like scaremongering and the EU to have a narriative designed to make people angry while imparting a significant amount of non-partisan infomation as well.

Granted, they aren't brilliant, but the fact is that it isnt like people who were otherwise going to read the guardian or the economist are deciding to read the mail instead. If they weren't reading the Mail it would be the Mirror, Sun or the Express and, like it or not, the Mail is actually a 'better' news source than them.

I also think there is an element of snobbery and class prejudice here. People who read the Mail tend to be either lower or upper middle class and conservative, so the mail tailors to their views, so gets a lot of abuse on that political basis from people who either think they are smarter or more classy by reading other newpapers. They then get the warm, fuzzy feeling that they're better than Mail readers so get all of the mental benefits of racism and prejudice without the social stigma.

A lot of smugness right here. I guess you're the same left wing vermin that claim the Guardian is an insightful read? Daily Mail bashing is old, get over it.

same left wing vermin

vermin

vermin

I agree, but is the Express really any worse than the Mail? They're pretty similar papers, Mail is just far more popular as it's more established.

Agreed with you up until this point. Racism, xenophobia and poor-punctuation are not exclusively working-class traits. Also, it's widely known that the paper is targeted towards the middle-class.

Considering the Express has single handedly been running the Diana conspiracy and spent a record 100 straight issues on Madeline Mccann, with 88 of them with her on the front page, as well as the quite wonderful islamic man trying to kill the pope saga, I would say that the Mail is pretending to be a broadsheet and so has to remain within the realms of logical discourse even if its in the crazy end of it. The Express doesn't even care.

Plus, for some reason they spend a massive amount of time and effort promoting channel five shows. I'm certain that it is in no way, shape or form caused by the fact they share an owner...