Lord Sugar on The Apprentice: 'I only do it for the PR and I don't give a ****'

I also wonder about Dragon's Den on the same kind of level, it would be interesting if Channel 4 or someone did an exposé of that show as well.

Hmmm. Thinks. Because the whole thing is a fake, yet they continue to project it as something real?

same with top gear

but hey, the masses still lap up to it in their millions despite how obviously fake the show is, so its win-win for the beeb

I believe there have been rumblings from past winners about their disappointment with the lack of attention from Lord S post-victory, but I don't recall there being evidence before of him blatantly making it clear that he agrees with your description? Could be wrong, I don't follow everything he says.

His fees for doing the show go to charity, he has no need for the money, it's a good deal for the BBC. The people who go on his show are usually numpties anyway. Did they honestly think, given that there's a show every year, he has loads of former apprentice winners running around in his company.

I was puzzled about her choice of going on the show, perhaps she genuinely thought it was a big step up - Sugar is very influential - so maybe in a way she was another one "fooled" by the programme.

I don't think Apprentice is quite the same as other talent-spotting shows, there's a subtext that it is a serious thing, that the winner will get a year of Sugartime and the hands-on involvement of M'Lud. The fact that it's all humbug is wrong on the level that the BBC shouldn't constantly trail it as having that kind of seriousness, even if on one level we all "know" it's packaged nonsense.

I also wonder about Dragon's Den on the same kind of level, it would be interesting if Channel 4 or someone did an exposé of that show as well.

Yeah, there's still a difference though, Top Gear is visibly comic in many places, they don't purport to be a documentary all of the time, at least, not when they're visibly not being serious, anyway. The Apprentice does purport to be serious, as I said, the introductory voiceovers repeatedly assure the audience that it's all for real. Unfortunately, it isn't.

It's really more like those competitions that proved to be fixed, the famous one was Blue Peter, when they asked for the kids to name the new dog (or was it a cat?) and then ignored the winning name. It's more like that.

Have you noticed that one of the main points in the show is that they will get a job for one year?

I'm not saying how top gear is made out to be a doumentary, it plainly isn't.

I'm talking more about the 'banter' between the three guys. Its obviously not genuine, they scripted it all out, hammond was always going to use that chainsaw he had with him to cut off clarkson's car roof, clarkson agreed to look pissed, hammond went to sleep knowing his car would be ****ed, he would then wake up completely shellshocked as to why his co-presenter would repeat the same night-time shenaigans for the 10th time, etc etc etc yeah yeah one of the lads, its all banter innit, blah blah blah package it all up with cars, add a bit of explosion, juice it up with celebrity cameos, get half the nation hooked on sunday evening

Have you noticed that one of the main points in the show is that they will get a job for one year?

same with top gear

but hey, the masses still lap up to it in their millions despite how obviously fake the show is, so its win-win for the beeb

Top Gear don't really try to hide the fact that most of it is fake, but it is good to watch.

Crying out for a TSR Poll.
Is is because...

- he's a perfiderous Jew, I'm not an anti-semite and neither was hitler, you should read mein kampf.
- everything on teh bbc is lies, wake up SHEEPle!
- typical LIEbor supporter, bring back maggie.
- he never got 16 A* gcse's.
- Frankly this is what happens when you let people who don't deserve it, non well connected oxbridge graduates, have money, yah?

It'll be interesting to see what (if) other contestants come out and say now. These things usually snowball, one person comes out saying they're unhappy and then everyone else comes out sharing their horror stories too...

Jimmy Savile.

To be fair, the prize changed from a year earning 100k to a reward of 250k to open a business with Sugar as a partner a couple of years. Although, I'm dubious about him being a 'partner', but it'd be interesting to see whether the winners of this are different to the previous ones.

I know Tom released a curved nail file last year, not sure how successful it was but quite a few retailers started selling it. Although Tom had already invented and patented his S shaped nail file he had just not got round to selling it (he seemed pretty bad at business on the show,) I think Alan Sugar saw potential in the file and decided to 'hire' Tom just on the grounds the nail file could make money, Tom certainly didn't deserve to win (he lost almost every task) and didn't even pitch the file for his business idea (he pitched a chair to help back pain) but somehow the business has turned into a business selling nail files. It really wouldn't surprise me if Alan Sugar had decided his winner weeks in advance once he'd heard about the file and then just edited the show to make Tom look more competent at business than he actually was.