I'm not sure you're labelling these people correctly. I know the type you're on about. At my school they were known as d***heads though, not popular. Smoking at the age of 13, drinking 3L bottles of cider etc is what the absolute no-hopers got up to. Popular kids, from my experience, are the ones who are clean and tidy, wear nice clothes, generally good looking, can be a bit cheeky in class and that, but at the end of the day they still value their education and more often than not do pretty well as go on to do A Levels.