BUSS1 May 20th 2013

Did anyone else notice that you couldn't define a term in the last question? I defined 'decision', not taking any chances!

Did anyone else notice that you couldn't define a term in the last question? I defined 'decision', not taking any chances!

I honestly can't remember it was the last one that was bad. What did you do for the trademark one?

I did exactly the same way, think i got like 110,400 or something around that, everybody was telling me it's wrong etc but if you look at a break even chart then you can use a bit of common sense to use that formula, the fixed costs divided by the CPU was just a long way to do it XD

I said it differentiates itself from the competition and without it in the case study it said 'nobody would buy their products'. So therefore I said that demand for gluten free goods appears to be price inelastic meaning they can charge high prices and increase upon their £300,000 expected revenue.

On average, 50/51 would be 80/80.

The paper was out of 60? 80/80 ums? So I need roughly 50/60 for 100% UMS?

Oh I didn't do any of that. I just defined it and then said 3 advantages that I learn't from the book.

The paper was out of 60? 80/80 ums? So I need roughly 50/60 for 100% UMS?

Wow your answer sounds amazing. I said that it was a recognised symbol by those who were looking for gluten free products and therefore they wouldd be likely to trust that it was gluten free and purchase it therefore leading to increased revenue. I was thinking if there was not the logo then they might be unsure about whether to purchase the product. I don't think it is very good though/ ;/

Yeah. The lowest it has been was 47 and the highest was 55. I reckon 49/60 will be 100%.

I defined it too. What were the 3 advantages? I hadn't got a clue what the book said. I just applied to the case study.

Did anyone else notice that you couldn't define a term in the last question? I defined 'decision', not taking any chances!

That's good too! Roughly the same as mine without the elasticity of demand which is Economics anyway. But sometimes they include elasticity in the business case studies. I don't know if it's even in the syllabus but I've seen it in the cases before so I thought I'd throw it in there when I was checking my work.

Well I said basically that:

1. It can act as a USP.
2. Brand image makes it easier to launch new products.
3. The brand image means that they can increase prices above average.