OCR F297 Case Study

Can anyone give me an example of how to achieve Level 3 and 4 when answering questions- know the content and all now but the way of answering level 3 and 4 is not working for me. Help please?

if u could give me a question i could try give u a example

umm yeah that does seem high. but its hard to compare ecommerce with the other outlets because its different. its grown to be responsible for 50% of ccls turnover and it was only launched in 2009 so would not worry about it.

it could be 'should they get the golf shop', 'should they get the solar panels' or 'should they get the gold shop or the solar panels'

either way they'll all have pretty much the same essay format

would you make links between the two and make each paragraph relate to both e.g. risk - more risk for one than the other? or would you just give advs and disadvs of the two investments without making blantant links?

Question would be :
Evaluate external influences likely to affect the ability of CCL to achieve it's objectives?

As in from the decision tree?

It's hard to tell at the moment as we don't have the full figures, however if you look at it from the objectives of the business, above-the-line promotion does not fit in with "becoming East Midlands number one retailer" as they want to be a REGIONAL monopoly, not a national monopoly - which above-the-line promo entails national advertisement, so doesn't really fit in with objectives.

In terms of actually promoting the business and achieving the objective above (No. 1 retailer), targeted discounts will appeal to current customers only that already visit their website, or come into their stores! To achieve the objective CCL needs to be extending their customer base and promoting their brand to new customers. Therefore, the two logical outcomes would be to sponsor a race or team. Depending on the outcomes of the two EMV's for these options, I'd probably choose one of these two.

Obviously try and use figures from the EMV's and another decision making tool i.e. ARR or payback to help your arguments too.

Finally, just been reading through examiners comments, you NEED to say that decision trees also have a weakness that they are only based on probabilities which were given by Bradley, therefore may not be correct and/or bias.

Just because it's the highest EMV doesn't mean it's right for CCL or fits in with their business strategic objective!

Hope this helps

I have no Idea what fiscal policy is. I have not Been taught it and I'm having a nervous breakdown :")

external influences would be your unemployment rate, rate of inflation, gdp, interest rate.

so for example

Rising unemployment would have a very significant affect on ccl. especially the objective of rockingham forest and the eCommerce. the objective of being number one retailer will be less effected because competitors are operating with the same external factors. if ccls customers are unemployed then there income and more importantly there discretionary income will be effectively £0. as most of ccls customers buy ccls products with discretionary income then the demand for there products will drop significantly. in order for ccl to counteract this decline in demand they should begin to promote bikes as a cheaper alternative to having a car,this would appeal to unemployed people.

something like that its a little long winded someone will be able to shorten it

hope it helps

Fiscal policy is defined as a economic policy conducted by the government through taxation and public spending- external factor. So if taxation rises then this would reduce public spending and so reduce the level of revenue for CCL preventing them to achieve their strategic/tactical objectives of becoming the number 1 retailer in East midlands.

Thank you so much!! Would it be a question on its own?!

Thank you it does help but I just wanted to ask what you mean by the 'objective of being number one retailer will be less effected because competitors are operating with the same external factors'. Didn't really get this point so would be helpful if you could explain further.

so for example if unemployment rises the effects from that (people having less money to spend on bikes ) is felt by ccl and there competitors. so ccls sales will go down but so will competitors so they will be equal. u get me ?

As in from the decision tree?

It's hard to tell at the moment as we don't have the full figures, however if you look at it from the objectives of the business, above-the-line promotion does not fit in with "becoming East Midlands number one retailer" as they want to be a REGIONAL monopoly, not a national monopoly - which above-the-line promo entails national advertisement, so doesn't really fit in with objectives.

In terms of actually promoting the business and achieving the objective above (No. 1 retailer), targeted discounts will appeal to current customers only that already visit their website, or come into their stores! To achieve the objective CCL needs to be extending their customer base and promoting their brand to new customers. Therefore, the two logical outcomes would be to sponsor a race or team. Depending on the outcomes of the two EMV's for these options, I'd probably choose one of these two.

Obviously try and use figures from the EMV's and another decision making tool i.e. ARR or payback to help your arguments too.

Finally, just been reading through examiners comments, you NEED to say that decision trees also have a weakness that they are only based on probabilities which were given by Bradley, therefore may not be correct and/or bias.

Just because it's the highest EMV doesn't mean it's right for CCL or fits in with their business strategic objective!

Hope this helps