As with all things in physics, the units chosen for describing the properties of matter are all arbitrary and historical. No-one can tell you why they exist or what a particle actually is or why they exert forces and do what they do.
We have to be content with observation and prediction of observation only and come up with ways and words to describe that behaviour referenced to some other predictable, stable and repeatable standard of measurement.
Of course we can predict behaviour to a high degree of precision which manifests in technology and all if the benefits that accrues.
There are fundamental forces which behave very differently to each other and interact with matter in different ways.
Gravity is always attractive. Charge can either repel or attract but does not interact with uncharged particles etc. The range and magnitide of the forces is also vastly different. Gravity is 10
36 times weaker than the electric force for instance.
Particle physics is like a russian doll. Pull off the head and there is something else inside. No-one can tell you where it will end, all we can do is make predictions based on observation and then test those predictions.
Taken to the extreme, that ends up in experiments like the Large Hadron Collider etc.
A laymans guide and a start:
http://youtu.be/HVxBdMxgVX0