Increasing the difficulty of exams does not necessarily mean that the government wants fewer people to attend university. Rather, I think it's a means of combating grade inflation, where an increasingly large amount of students appear to be clustered towards the upper range, to create a more even distribution, and hence making it easier for universities to discern talent.
It's easy to say that there should be fewer people attending university and more people entering the workforce straight after leaving school/college, but industry itself seems to disagree, given how many jobs now require degrees at a bare minimum. The world isn't exactly a sea of opportunity for today's school leavers.
If industry wanted more apprenticeships, it would recruit more, and school leavers wouldn't be faced with such bleak opportunities compared to graduates. Instead, outside of the traditionally strong areas for apprenticeships, e.g. engineering and manufacturing, they're largely seen as a scam, as a means to pay people far below the minimum wage to perform basic jobs with little career progression.
We don't need to go all Daily Mail about this. We don't need to listen to sound-bites about how great apprenticeships are and exaggerated figures about graduate unemployment. We need to pay close attention to what is actually happening and what the real facts and figures are.