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1. Build quality - It makes a huge difference to me if I have a well built laptop. It just feels nicer.
2. Battery life - Apple laptops are famous for their great battery life.
3. Reliability - The ability for them to make the hardware and the software together makes their laptops incredibly reliable.
4. Pre-owned price - This is a huge one for me. If you keep a MacBook in a good condition, you can resell them for 50% of the price you bought it for - even 4 or 5 years after they have been released. This means if I want to upgrade, I can sell the older generation one and get another MacBook for £500-600. This is the price of the laptops you are talking about that have the same kind of specs.
5. App development - iOS is one of the largest mobile platforms in the world. Apple being Apple, they want to make sure that you stay inside their eco-system. To do this, they make it so you can only develop for iOS on a Mac.
I hope this helps you understand a little better while I have chosen a Mac over a standard PC laptop.
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