We have to spend money in order to compete, you can't try to win to the league with players like Manquillo, Moreno, Henderson, Lambert, Markovic etc.
Are they good players? Of course. Are they top quality players? No
This isn't FIFA, where you can buy a cheap player for 3M and he will progress to be the next Messi, you have to buy proven players, not a 'might be a world class player when he's 27', from Suarez to Lambert, and you ask yourselves why we don't score goals, you can't have Lambert in your XI and want to compite with likes of City, Chelsea, United, etc..