It's basically an analysis of the case studies F292, F293 and F297 by an external company who do it especially for business exams and other exams. There quite useful, my old school used to dish them out last year but I am sitting externally this year so will have Togo and get one.

Reply 6

Chappers18

Without using an APT does anyone know of ways to revise for the paper effectively ?

Reply 7

username1177050

OP

20

Original post by Chappers18

Without using an APT does anyone know of ways to revise for the paper effectively ?

Do you have the unit guides for OCR? You can get them quite cheap online and they have examples of A grade answers in the back. There are also threads from previous years on the student room which contain questions in the style the examiners want to see but obviously it will be a different case study.

Usually someone always analyses it, last year it was on an external blog though

Reply 8

mdizzledoz

1

QRL

Put the Business in Context

Marketing;
STRENGTHS:
• selling food and drink across the uk "a authentic variety of Spanish food and drink"*
• in every QRL venue the*AIM*is to deliver a traditional Spanish-style customer experience.
• each member of staff able to speak Spanish as their first or second language.

QRL Analysis

• QRLs main marketing objective is to deliver a traditional Spanish style customer experience.
• they are a company laden with debt which they are trying to pay off due to going init administration twice. The debt which they owe is greater than the revenue they are turning over*
• after contacting a administrator they go into Administration/Receivership.
• QRLs administrators liquidate the assets by selling 22 of the worst performing restaurants and reduce staff in order to survive and become a profitable business.
• QRL have a complete new management team due to mismanagement in the past.

Customer/product orientation*

Johns job:
• reading the summary of customer feedback, every 2 weeks.
• free entry into a monthly prize draw acts as an enticement to customers to offer their views on their meal and all round customer experience.
• on average, 3/4 of the feedback is quite critical, with the rest usually very complimentary.*

QRL Marketing Analysis*

Market segment;**breaking down a large market into subgroups or sections that are likely to respond to products in different ways.
Market share;*the proportion of total market sales accounted for by an individual firm.
Market growth;*an increase in sales in the total market.
Customer orientation;*where a firm considers what the market wants before trying to produce it.
Product Orientation; where a firm produces a product and then tries to convince the public that they need it.

Market segmentation;

• QRL are trying to move up in customers demographics to a more up market and affluent society.
• due to a more affluent market customers will have a higher income this will affect products, price, place and promotion (4 ps).
• the customers will be older as they have a higher swappable income therefore the products that QRL provide.
• to increase the market share they have opened there restaurants to a later time to provide a more authentic Spanish cuisine.

QRL Corporate objectives;

• increase daily footfall in each restaurant*
• increased profits*
• local market conditions

QRLs Stakeholders

• Owners to the owners of QRL are a private equity firm who specialises in distressed companies who expect to turn over losses until they turn their company around. They aim to make QRL into a profitable concern in order to sell it for a profit.
• Employees will start looking at alternative jobs with better *pay and prospects to avoid being made redundant*
• Customers may be concerned if they like Spanish restaurants and a QRL one near them is going to cost. This means that you will have to travel further to find a similar restaurant and this will cost you money.
• Banks with QRL making losses the bank won't want to lend them money because they may not get paid bank. This means that they will have to find another company to lend to. If the bank has lent them money they may worry that they won't get paid. This means that you may try and withdraw the loan, but QRL won't be able to pay as liabilities are greater than assets.
• Suppliers will be concerned with the losses because they may not get paid. This means that you may stop supplying till you get paid. Or you may ask for payment in advance, even if this means loosing a customer*

Short term - owners may lose money in short term as they specialise in 'distressed companies'*

Long term - expertise to turn QRL into a profitable company and sell it for a profit

Most important - the employees because if QRL continue to lose money they may be made redundant, they then may not be able to pay their mortgage or bills (and they may go bankrupt)

Reply 9

Chappers18

Original post by mdizzledoz

QRL

Put the Business in Context

Marketing;
STRENGTHS:
• selling food and drink across the uk "a authentic variety of Spanish food and drink"*
• in every QRL venue the*AIM*is to deliver a traditional Spanish-style customer experience.
• each member of staff able to speak Spanish as their first or second language.

QRL Analysis

• QRLs main marketing objective is to deliver a traditional Spanish style customer experience.
• they are a company laden with debt which they are trying to pay off due to going init administration twice. The debt which they owe is greater than the revenue they are turning over*
• after contacting a administrator they go into Administration/Receivership.
• QRLs administrators liquidate the assets by selling 22 of the worst performing restaurants and reduce staff in order to survive and become a profitable business.
• QRL have a complete new management team due to mismanagement in the past.

Customer/product orientation*

Johns job:
• reading the summary of customer feedback, every 2 weeks.
• free entry into a monthly prize draw acts as an enticement to customers to offer their views on their meal and all round customer experience.
• on average, 3/4 of the feedback is quite critical, with the rest usually very complimentary.*

QRL Marketing Analysis*

Market segment;**breaking down a large market into subgroups or sections that are likely to respond to products in different ways.
Market share;*the proportion of total market sales accounted for by an individual firm.
Market growth;*an increase in sales in the total market.
Customer orientation;*where a firm considers what the market wants before trying to produce it.
Product Orientation; where a firm produces a product and then tries to convince the public that they need it.

Market segmentation;

• QRL are trying to move up in customers demographics to a more up market and affluent society.
• due to a more affluent market customers will have a higher income this will affect products, price, place and promotion (4 ps).
• the customers will be older as they have a higher swappable income therefore the products that QRL provide.
• to increase the market share they have opened there restaurants to a later time to provide a more authentic Spanish cuisine.

QRL Corporate objectives;

• increase daily footfall in each restaurant*
• increased profits*
• local market conditions

QRLs Stakeholders

• Owners to the owners of QRL are a private equity firm who specialises in distressed companies who expect to turn over losses until they turn their company around. They aim to make QRL into a profitable concern in order to sell it for a profit.
• Employees will start looking at alternative jobs with better *pay and prospects to avoid being made redundant*
• Customers may be concerned if they like Spanish restaurants and a QRL one near them is going to cost. This means that you will have to travel further to find a similar restaurant and this will cost you money.
• Banks with QRL making losses the bank won't want to lend them money because they may not get paid bank. This means that they will have to find another company to lend to. If the bank has lent them money they may worry that they won't get paid. This means that you may try and withdraw the loan, but QRL won't be able to pay as liabilities are greater than assets.
• Suppliers will be concerned with the losses because they may not get paid. This means that you may stop supplying till you get paid. Or you may ask for payment in advance, even if this means loosing a customer*

Short term - owners may lose money in short term as they specialise in 'distressed companies'*

Long term - expertise to turn QRL into a profitable company and sell it for a profit

Most important - the employees because if QRL continue to lose money they may be made redundant, they then may not be able to pay their mortgage or bills (and they may go bankrupt)

Thank you for the help :smile:

Reply 10

bethanywhite

1

The case study this year is 10x more easier to understand compared to last year. I may not get a U this time.

Reply 11

username1177050

OP

20

Tell me about it AAB was a boring nightmare......just been reading through my notes and looking at the unit guide which shows you exactly how the marks are picked up. Gonna try to be less sophisticated on my writing this year and use the figures to get instant level 3. All about that smart work