Like all things it depends on the girl in question.
I'm an ******** (or as you put, bad-boy) when I drink, which for the last 2 years was quite often. Because of this, I ended up screwing up a relationship with the most amazing girl I've ever met, never abused her or anything (thank christ), but I was "repulsive" when drunk, and now we're just friends with no chance of ever getting back together.
As said above the main things that girls seem to like about these personalities is more the confidence and independence that comes with it, and maybe the idea of fixing a minor character flaw, but if you are lucky enough to meet a girl that is truly special, FFS don't screw it up trying to be cool