English Language coursework

I'm starting my Language investigation coursework and have collected all my data. I am investigating the different techniques used within companies slogans- has anyone got any good ideas on how to group them before i begin my analysis etc ?

Reply 1

andycwallis

thanks for replying- After analyzing my first slogan "Listerine fights bad breath" I decided to then narrow my research into what advertising techniques used what types of verbs, e.g Listerine uses a dynamic verb as a weasel word. I was thinking of doing this for as many of my slogans as i can whilst staying within the word count... sound ok?