Beach body and "Ride Me All Day" adverts - free [negative] publicity?

First the beach body ready advert and now the latest one is "Ride Me All day for £3" . Are these companies going for the free publicity stunt trick, at the price of tarnishing their brand? Because it is at the end of the day bad publicity.

The "Ride Me All day for £3" seems particularly unsubtle..

http://www.itv.com/news/wales/update/2015-05-11/ride-me-all-day-bus-advert-accused-of-being-sexist/

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Reply 1

caravaggio2

Funny that both campaigns featured men and women, but the massed ranks of the permanently offended chose to not mention the men and go with a sexism angle. Agendas anybody?
As suggested elsewhere, on the bus one they should have gone with a shot of a chubby naked guy, his back to us, looking over his shoulder, smiling with a wink and only wearing a ticket inspectors hat.
Now that would have gone viral. :smile:

(edited 8 years ago)

Reply 2

Viva Emptiness

I guess it doesn't help that the woman on that bus looks dead inside, like she just got trafficked from Buttfuk, East Europe.

Reply 3

whorace

Original post by Viva Emptiness

I guess it doesn't help that the woman on that bus looks dead inside, like she just got trafficked from Buttfuk, East Europe.

Actually sounds like it might be a place somewhere.

Reply 4

Viva Emptiness

Original post by whorace

Actually sounds like it might be a place somewhere.

I Google Mapped it and it took me to Gay St, Brisbane, Australia.

Well ****.

Reply 5

ChaoticButterfly

Original post by Viva Emptiness

I guess it doesn't help that the woman on that bus looks dead inside, like she just got trafficked from Buttfuk, East Europe.

Think she is trying to look sexy

Reply 6

whorace

Original post by ChaoticButterfly

Think she is trying to look sexy

Nah I agree she does look more dead than sexy. Prefer live ones to corpses

Reply 7

ChaoticButterfly

I saw this on a bus in Manchester the other week

Reply 8

cake_lover

I can see the bus one being pointless, I mean people aren't going to randomly start using the bus more.

But with the Protein World one, the publicity I think will work for them. For those people who buy those sorts of products, they will checking them now as well, as they know the name now. Also there is a lot of insecure girls (and guys) with the summer coming up, they will see it and perhaps get annoyed, but also have a look as they wan't to get that look.

Reply 9

cake_lover

Original post by ChaoticButterfly

I saw this on a bus in Manchester the other week

Have you seen the ad on tv? It featured both guys and girls, I think it's just a creative way of getting your attention.

Reply 10

cambio wechsel

Original post by whorace

Actually sounds like it might be a place somewhere.

I can't recommend hitching there with a signboard.

Reply 11

cake_lover

Original post by whorace

Nah I agree she does look more dead than sexy. Prefer live ones to corpses

Now now, she's a human being, no need to be so judgemental towards her :tongue:

Reply 12

whorace

Original post by cake_lover

Now now, she's a human being, no need to be so judgemental towards her :tongue:

She's hot just looks a bit dead

IS that better

Reply 13

cake_lover

Original post by whorace

She's hot just looks a bit dead

IS that better

Yes

Reply 14

holmes221

Maybe the dead inside look makes her look like a sex worker

Reply 15

Skip_Snip

I have no opinion on the Beach Body posters, but can't feminists express themselves without swearing? Everything is "F this" and "F you feminist that" ....

Reply 16

Snagprophet

What is even the problem with this? I see no men complaining, it's only women (and a minority of women) that care about pictures of scantily clad women on adverts. No man will complain about the nude man one.

Reply 17

Skip_Snip

Original post by Snagprophet

In the words of Lisa Simpson:
"Isn't it anti-feminist to worry about getting fat -- OH NO that's what a fat person would say!"

Reply 18

Jammy Duel

It's a very successful marketing technique, it's something the gaming market has been doing ever since the first GTA and still does extensively. What's the cheapest marketing you can get? Include something controversial in your product and "leak" it shortly before release. Everybody will be taking about it and you didn't pay a penny extra.

GTA did it originally with just the nature of three game, V did it with the torture scene, MW2 had the airport level, 3 also had something. It is an oft adopted technique. Cheap controversy gets the whole relevant audience heating about it, whether that be local, national, or international.

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