In one point, I spoke about the appendix 2 and how SHL's current target market (30 something year olds) lie in the category of 30-44 years old and we can see that from 2011 to 2016 that the size of the population is predicted to by 1% which in turn may lead to a reduction in revenue due to the decrease in potential consumers, (I know 1% is small), and if revenue begins to slow down, then it would in turn mean that SHL are thus less likely to fulfil its objective of reaching a £70million sales revenue by 2016. Then the however was that 1% is incredibly small so it's unlikely to have a significant affect on the overall revenue of SHL and as its possibly that their target market may go from "30 something" into the next age category of 44-59 soon, SHL can instead begin to target this age group as we can see that their population increases in the same time period, meaning that if SHL were to successfully target this age group, it may in fact lead to an increase in sales and thus revenue, resulting in SHL being closer to fulfilling their objective of a £70 million sales revenue by 2016...
Not the best but yea 😂