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It makes people feel better about themselves.
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It's thoughtless TV that doesn't require a lot of attention.
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You don't have to watch every episode.
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It's mildly entertaining for 99% of people, giving them smalltalk topics outside of the weather and vague statements about politicians being crooks.
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It's on most of the time, so if you're waiting for a programme that isn't reality TV, then you might watch 10 minutes of X-factor before your show comes on.
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