Just to make sure we're on the same wavelength, do you agree with this potential diagram showing how V varies with increasing distance from the earth's surface?
Gravitational potentials of fields superimpose and add. If we're talking about the earth-moon system, we only need to consider the fields of the earth and the moon. On the diagram, you can see how the gravitational potentials for the earth (red) and moon (black) add to make the actual potential (blue).
Also remember that we're talking about motion away from the earth (i.e. r increasing) - we're talking about vector quantities here, so the direction (i.e. sign) of the quantities are important.