In the real world, we typically use S2O32- as a standard as it can be made up to whatever conc you need and it is stable, i.e. it doesn't tend to decompose in solution.
You can make up a standard solution of iodine - you just dissolve whatever mass of I2 in whatever volume you need - but I wouldn't be as happy leaving it on the shelf as S2O32-.
I guess, in the case of this Q, the person who wrote it just wanted to make harder by adding the extra step.