on addition of bromine to phenol, some of the products have substituted only one, bromine. Some have 2 and some have 3. (occurs with benzene too). Why does this happen?
1:1 you'll have monosubstituted phenol (largely) 2:1 you'll have disubstituted phenol (largely) 3:1 you'll have trisubstituted phenol (largely)
Bromine is a deactivating group, on a phenyl ring. This has the consequence of making mono-, di- and tri- bromophenol sequential less reactive towards further bromination. Hence, in a 1:1 mix, it is more likely that all the bromine will react with separate phenol molecules, rather than several bromines adding to one, and leaving some unreacted. The argument continues the same for the other cases.