does anyone have any research studies for the elaboration likelihood model and the hovland yale model?
ELM Agostine and Grube: Most successful anti-drinking campaigns involved celebrities Therefore drinkers took the peripheral route and the status/personal significance of celebrities lead to persuasion [Add practical use to the question]
Snyder High Self-Monitors persuaded by Soft Sell ads Low Self-Monitors persuaded by Hard Sell ads Therefore if the target audience is less confident people, then soft sell tactics can be used
Haghtvedt High NC --> focus on product detail Low NC --> focus on peripheral cues Supporting the ELM
H-Y Model Hovland and Weiss Arguments are more persuasive if the speaker appears knowledgeable, supporting the role of the speak [add practical application relevant to question]
Leventhal Persuasion was made more likely if moderate levels of fear was aroused. [Add practical application e.g. anti-drinking or anti-smoking ads]
looool literally me i have no idea :/ they havent asked questions like that recently so fingers crossed it wont happen but who knowsss
There are two types of design questions in the research section. It can be design a consent form or a set of standardised instructions which is usually worth 5 marks or design a study or experiment which is usually worth 10 marks and
If there is a question asking about the negative effects of video games as a 12 marker, do you just list the studies ? I don't get it
I'm pretty sure it's just half of a 24 marker. You write it the same as you would write a normal essay structure wise, just with half the amount of content.
I'm pretty sure it's just half of a 24 marker. You write it the same as you would write a normal essay structure wise, just with half the amount of content.
Yeah but theres not much to write other than using studies?
Yeah but theres not much to write other than using studies?
Idk then? To be honest I haven't gone over that in a while, I'm doing it tomorrow lol. I'd just say make basic AO1 points like 'it has been suggested that video games can desensitise you' and then jump into making the most of the studies and fleshing those out. If we're seeing a 12 marker as half of a 24 marker, AO1 is only 4 marks anyway, so it really doesn't need to be much.
Anyone planning to conclude their essays? Also could you use SSRIs and MAOIs as two different biological therapies or do they come under "Drug therapy"?
Early start for me tomorrow πͺ Gonna have to do some major psychology revision π Haven't done any psychology in two days ππ Too focused on bio and Chem
Anyone else have chemistry on the same day as psychology?