girls say **** they don't mean...oh, no, in honesty HUMANS do, we males do it too. why? to look cook, to look acceptable, verbalising honest thoughts, I don't know the psychology behind it.
Or to look politically correct. Sorry, if a person believes looks never matter, they don't get basic human physiology, or evolution, or how work as human beings, or is compensating for something.
and also dating gurus like PUAs (if they still exist) or random dopey *****es on youtube like jenna marbles who say this ****. it's just an enlightened sentiment, not reality.