Gilette releases commercial criticising rape culture

Naturally, ever-toxic Youtube decided this was an attack on their masculinity and decided to neg it.

How long until we see scenes of alt-right dumbheads filming themselves buying boxes of gilletes to throw into the trash? Just like they did with Nike when they supported BLM? :rofl:

Edit: "Dank" meme I found

(edited 5 years ago)

Reply 1

DrMikeHuntHertz

16

In a few minutes we should see the fallout, NYSE opens....P&G stock price...

(edited 5 years ago)

Reply 2

-AK-

6

If this advertisement is bothering someone, they reallly need to take a closer look at themselves to realise why.

Reply 3

Good bloke

19

Original post by AngeryPenguin

Naturally, ever-toxic Youtube decided this was an attack on their masculinity and decided to neg it.

How long until we see scenes of alt-right dumbheads filming themselves buying boxes of gilletes to throw into the trash? Just like they did with Nike when they supported BLM? :rofl:

Once again you post a nonsense claim that is not born out by the evidence. The advert is not aimed at 'rape culture', according to Gillette. It is aimed at 'toxic masculinity' and seeks to change the behaviour of men. Why masculinity is toxic is beyond me, but that is Gillette for you. The company is clearly unhappy with the behaviour of its customers and seeks to change it.

It pretty well fits the trend to be puritanically and regressively illiberal, but with the added twist of taking money from those being criticised.

https://www.bbc.co.uk/news/newsbeat-46874617

Reply 4

TimmonaPortella

21

Who on earth wants to hear the 'political views' of some marketing team within some subdivision of Procter and Gamble? Does anyone think that these are the genuine and valuable views of... the brand, Gillette? Whether or not you agree with the substance of the message, is this really where you want your social commentary and criticism to come from?

Are there people who thought that shaving products were just too apolitical before now? Who would buy some shaving gel and think, 'well, that's good for shaving and all, but why isn't this shaving gel telling me what it thinks society should look like?'.

I'm not interested. Gillette: make my razor, take my money for it, and keep your political statements to yourself.

Reply 5

Good bloke

19

Original post by -AK-

If this advertisement is bothering someone, they reallly need to take a closer look at themselves to realise why.

Well, I don't know about you but I can see that a lot of people won't like all men to be unjustly tarred with the black brush that signals aggression and a lack of social skills in an obviously sexist and stereotypical way.

To me, the egregious bit is where the advert states that 'some' men are already behaving in an acceptable way. Not 'most', of course. Some.

(edited 5 years ago)

Reply 6

Jebedee

17

Original post by AngeryPenguin

Naturally, ever-toxic Youtube decided this was an attack on their masculinity and decided to neg it.

How long until we see scenes of alt-right dumbheads filming themselves buying boxes of gilletes to throw into the trash? Just like they did with Nike when they supported BLM? :rofl:

How would you feel if tampax started a campaign to educate women to not false accuse men of rape or throw new born babies into dumpsters? I'm guessing less enthused.

Reply 7

Good bloke

19

Original post by TimmonaPortella

I'm not interested. Gillette: make my razor, take my money for it, and keep your political statements to yourself.

It is getting to the point where, to stay on the side of the puritanical regressive illiberals, companies are starting to believe they have to signal similar virtues lest that segment will take its business elsewhere. Very soon they will be giving us a written test to see if we can be sold a razor, and only whale-loving, vegan, marxist, highly-charitable non-smoking trans-sexuals will be allowed to buy.

Reply 8

Underscore__

21

Original post by Jebedee

How would you feel if tampax started a campaign to educate women to not false accuse men of rape or throw new born babies into dumpsters? I'm guessing less enthused.

I wasn’t aware that dumpster dumping babies was a particularly common problem?

Reply 9

the bear

20

if Gleet want me to buy their products they need to reduce the price

smh

Reply 10

Good bloke

19

Original post by Underscore__

I wasn’t aware that dumpster dumping babies was a particularly common problem?

It appears to be more prevalent than you might expect:

https://metro.co.uk/2016/11/13/newborn-baby-somehow-survives-after-being-left-in-skip-by-mother-6255148/

https://www.bbc.co.uk/news/uk-england-manchester-38086122

https://www.telegraph.co.uk/news/uknews/1420984/Selfish-mother-who-abandoned-baby-is-jailed-for-six-months.html

https://www.theguardian.com/uk/2000/aug/24/martinwainwright

Reply 11

Drewski

19

Not going to make me suddenly go out and waste my money on Gillette razors, being horrendously overpriced as they are, but I like it.

And agree that if you've got a problem with a message of "don't be a d1ck", then you're probably a d1ck.

Reply 12

Underscore__

21

Original post by Good bloke

It appears to be more prevalent than you might expect:

https://metro.co.uk/2016/11/13/newborn-baby-somehow-survives-after-being-left-in-skip-by-mother-6255148/

https://www.bbc.co.uk/news/uk-england-manchester-38086122

https://www.telegraph.co.uk/news/uknews/1420984/Selfish-mother-who-abandoned-baby-is-jailed-for-six-months.html

https://www.theguardian.com/uk/2000/aug/24/martinwainwright

I’m not sure four incidents in two countries over 16 years necessarily constitutes more than I would think. I’m sure there are other examples out there but I’m not swayed from my original belief.

Rather than dumping babies the poster could have perhaps used ‘taking half of your husband’s money when you divorce despite not earning it’; Jeff Bezos’ wife is about to become the richest woman in the world because she picked the right nerd 25 years ago.

Reply 13

Good bloke

19

Original post by Underscore__

I’m not sure four incidents in two countries over 16 years necessarily constitutes more than I would think.

Well I was surprised that the first search page was so full of separate such incidents. People can be utterly inhumane.

Reply 14

Truths

15

Original post by Good bloke

Once again you post a nonsense claim that is not born out by the evidence. The advert is not aimed at 'rape culture', according to Gillette. It is aimed at 'toxic masculinity' and seeks to change the behaviour of men. Why masculinity is toxic is beyond me, but that is Gillette for you. The company is clearly unhappy with the behaviour of its customers and seeks to change it.

It pretty well fits the trend to be puritanically and regressively illiberal, but with the added twist of taking money from those being criticised.

https://www.bbc.co.uk/news/newsbeat-46874617

If I say I dont like burnt burgers does that mean I think all burgers are bad?

(edited 5 years ago)

Reply 15

Bang Outta Order

20

Wow. That was beautiful. Almost dropped a tear, and I'm being serious now. That's awesome. I don't even wanna look at what other people could be saying, that's what humanity needs. That ad is better than some movies I've seen lol.

(edited 5 years ago)

Reply 16

Good bloke

19

Original post by Truths

If I say I dont like burnt burgers does that mean all burgers are bad?

Don't expect the chef to be happy with you if you also add, rather patronisingly, Some burgers are not bad.

Reply 17

Drewski

19

Original post by Good bloke

So you wouldn't criticise a national campaign that told black people not to stab people, or Moslems not to blow people up, or women to stop being so emotional, or Jews not to be so grasping and devious?

Being a man is not a protected characteristic.

I can understand why some guys don't like it, but if it touches a nerve with you there's probably a deeper reason why. And that's because you like some of the activity described within.

And if that's the case, you're a d1ck.

And if you're offended by that; tough.

Reply 18

Bang Outta Order

20

Original post by Good bloke

So you wouldn't criticise a national campaign that told black people not to stab people, or Moslems not to blow people up, or women to stop being so emotional, or Jews not to be so grasping and devious?