Under-25s only: Is the new Gillette ad man-hating or pro-humanity?

Let me give you another example. Lets say a company that predominately caters for black people, you can use ORS (a afro beauty company) as an example releases an advert similar to this but basically trying to tell us black people we could do better. The advert starts off with countless examples of gang stabbing, shooting etc and famous cases of black criminals. It then goes to show a few good clips of some black people trying to stop some fights, doing some community work and then ends with something like " we black people could be better". Wouldn't you think that's somewhat out of line. I know as a black guy that would piss me right off.

I'd hope that wouldn't piss me off as black girl. It shows things that issues that do need to be solved in the black community(some black ppl doing bad things doesn't make black ppl bad, neither does doing bad things necessarily make you a bad person especially as it may be cause by socio-economic factors?) and then some black ppl help to solve the issue. Or maybe I don't get it and cos I'm a girl.

I'd guess the advert they're referring to mainly relates to black men, but surely you can see how an advert picking apart at a group of people, letting them know what failures they are, and telling them to just "be better", is not very nice.

Piers Morgan is always moaning.

it included clips of men breaking up fights and telling others not to wolf whistle - basically advertising doing the right thing - why does that make it a man-hating advert?

should guys just be left to beat the sh*t out of each other and free to wolf whistle at your sister and girlfriend??

I'd hope that wouldn't piss me off as black girl. It shows things that issues that do need to be solved in the black community(some black ppl doing bad things doesn't make black ppl bad, neither does doing bad things necessarily make you a bad person especially as it may be cause by socio-economic factors?) and then some black ppl help to solve the issue. Or maybe I don't get it and cos I'm a girl.

It's not trying to say all problems are men's fault, but it did highlight several that aren't but portray them as if they are. The patriarchy, in whatever form you think it exists, is not the random guy taking his kid to school or doing the barbecue. Don't blame those guys for what you're blaming patriarchy for. They have no more power in this world than the random woman taking her kid to school or doing the barbecue, but apparently women are not expected to stop kids fighting or bullying, for some reason.

The only things in the advert that men do have more power in than women is to (perhaps) stop their buddy/another man from sexually harassing a woman. This is indeed a good aspiration, but crucially, this should be commended and not demanded, by law nor society. It is commendable for someone to say please and thank you, all the way through to running into a burning building to save a baby, but to demand such behaviour with the implication of fault for any bad outcomes that occur (someone feeling a bit miffed to a baby burning alive, for example) is simply not on. Then to dump those demands on only one gender rather than society as a whole is very plainly sexist.

We could also look at the other side of this, which is saying women are useless apart from hugging their crying sons after they have been bullied. Do you believe that to be true? Gillette advertise products to women too, after all.

I'd hope that wouldn't piss me off as black girl. It shows things that issues that do need to be solved in the black community(some black ppl doing bad things doesn't make black ppl bad, neither does doing bad things necessarily make you a bad person especially as it may be cause by socio-economic factors?) and then some black ppl help to solve the issue. Or maybe I don't get it and cos I'm a girl.

wish i could rep this six times. thanks for sharing

We're interested in the opinions of just our younger members.

Do you like Gillette's "We believe: The best men can be" ad campaign?

Piers Morgan called it "man-hating bullsh*t", but Bernice King said it was "pro-humanity." What do you think?

Does it tar all men with the same "toxic male" brush, or does it promote a new, better kind of masculinity?

Feel free to discuss below!

The ad might be well-intentioned, but it comes across as preachy, condescending and a tad insulting. Imagine a Venus ad telling women not to be gossipy, dramatic and passive aggressive.

I haven't seen it.

Yep, Gillette sure loves respecting women!

Yep, Gillette sure loves respecting women!