Gilette releases commercial criticising rape culture

Perhaps. Maybe i think too highly of them , in the sense that i assume they have the money to recognise that the internet is very much against whatever agenda mainstream media outlets seem to promote. There has been a rise in thinkers such as Jordan Peterson , movements such as MGTOW, and Feminism appears to be a label many women find problematic to affiliate with these days.

the daily mail article linked earlier went into a bit of detail about how the advert came about - and it seems that the company was on the right line of thinking. They wanted something progressive, inclusive, sending out a message that young people would love etc.

But they ended up choosing quite a radical marketing company and ad dirrector, who took them in the wrong dirrection.

The idea of going progressive is still a winner financially though - they just did it wrong. Look the dollar-shave-club's.. really inclusive and progressive with trans people, gay people, men, women, different races, different body shapes etc. No major backlash, great reaction online.

I don't like the 'get woke, go broke' tag line that the right is going for.. because its just not true.. they just pick out companies who try and send out a progressive message and fail, and claim that progressive action in companies fail, whilst ignoring the masses of companies who have ran highly successful progressive campaigns that have brought in huge returns.

For example.. they say film studios are going broke because of their action.. yet ignore that for every star wars that is hurt by pushing in a progressive direction, there is a marvel who pushes in the same direction but in a better way and makes billions.

"Get woke, go broke" pertains primarily to situations where companies do miscalculated, cringey SJW things, not necessarily to situations where they are simply being progressive. When the political message is too on-the-nose, stupid, or insulting, it will get a bad reaction.

then it serves no purpose? If woke is not a synonymy for leftist/"progressive" in this case, then whats the point?

I thought it was:

companies who go in a lefty dirrection - tend to fail (something I wish was true, but I see no evidence of)

if its actually

companies who go in a lefty dirrection in a badly implimented fashion - tend to fail

then.. well.. obviously. whats the point? If a comapany goes in any dirrection in a bad/cringy/miscalculated fashion, they are likely to fail?

It does serve a purpose - it refers to when companies **** up in pursuit of a progressive political goal.

but above you said that they didn't **** up BECAUSE of the progressive goal..

they ****ed up because of they implemented or worked towards the progressive goal?

so its less 'get woke go broke'
and more 'make bad business decisions go broke

if its all about implementation, and not about the ideology itself, then I don't see the point.

"Buy our razors and get woke, you mansplaining rapists!"


I mean, they could have promoted desirable traits in men without condescendingly criticising us about the bad, stereotypical ones... That's why people are annoyed. It feels more like a knock at men rather than a positive message. Some people also don't respond well to moral lecturing in advertising.

I've lived for 18 years and have never disrespected a female, nor have I in my everyday life seen men disrespecting females. But thanks for the patronising video!
It's akin to making a video that targets mainstream white people and tells them to stop being nazis, or telling mainstream black people to stop stabbing, or telling mainstream muslims to stop blowing themselves up, or telling mainstream jews to stop their wall street antics... you get the point

With the very unbiased choices of "Man hating bullsh*t" or "pro-humanity" yeah nice.

I'd hope you can come up with a better and less biased way of phrasing the question.

"man hating or solving toxic masculinity" would be more apt, and less sensationalist then "pro-humanity"

it would be like making an abortion poll and saying

"pro-life or murdering helpless unborn babies" what do you think? - clearly its not a fair and unbiased way of stating the question.

I get that your taking quotes from others - but again, you could probably find more reasonable descriptions given by others to go by.

Well it is the ‘bad stereotypical ones’ that are still getting away with sexual harassment. Even when a woman tries to report sexual harassment to the police or in the workplace, most of the time nothing is ever done about it because somehow it is still seen as acceptable by some men to slap a woman’s bum or touch her breast.

The advert was addressing this issue. Sadly, a lot of men still excuse this behaviour with ‘boys will be boys.’

The fact that you think the advert is ‘morally lecturing’ you just because it is trying to tell men to stand up to sexual harassment is quite worrying.

Not really. Look at game companies that have gone the same way. They're bankrupting themselves. Buzzfeed too is on the verge of bankruptcy. Film studios are starting to struggle with their profits slowly being eaten away year by year as they keep stubbornly attempting to prop up this evil far left totalitarian ideology of theirs.

'Get woke go broke.'

Hilarious how Gillette is deleting loads of negative comments to the videos as well as dislikes. I’ve had to re-dislike the video 3 or 4 times because they keep cancelling my dislike

Can anyone point me to something that shows they can actually do that, re dislikes?

Seems to me it would be sort of a weird functionality for youtube to build in...

When you have an account on YouTube and you like or dislike a video, the thumbs up or thumbs down turns blue, letting you know that it’s worked. Every time I go back to the advert, my thumbs down has gone back to grey. I then checked the comments underneath the video and loads of people were saying the same thing, that they’ve had to dislike it several times. And that at some point it had X dislikes and that when they checked a few hours later, the dislikes had massively decreased. It's also being said that Gillette is using bots to remove dislikes and provide likes.