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Past and Present Designers:
The Machine Age: -Can be traced back to the 15th century
-Johannes Gutenberg invented a movable printing press (enabled fast and economic reproduction of printed text)
-Prior to this text mostly printed using hand carved wooden blocks
-Steam power made machine manufacture more common
-Industrial revolution (1700s) innovation in equipment e.g. Spinning Jenny (James Hargreaves in 1764) could spin 16 yarns at a time
-Brought textiles into large-scale production
-Josiah Wedgwood perfected ceramic processes on an industrial scale
-Before industrial revolution, products made at home (cottage industry) of the machine age
-Due to machinery products could be made much more economically
The Product Age: -Need for ‘product designers’ realised after the Great Exhibition (1851)
-Involvement of designers resulted in product that were more functional and attractive to consumers
-Not necessarily better quality than if they had been made by hand
-Great Exhibition in Hyde Park Crystal Palace. Intended to showcase products of the machine age
-Highlighted how products had become over decorated and elaborate
Arts and Crafts Movement (height from 1890 - 1910): -Founded by William Morris (furniture and wallpaper designer). Response to mass production
-Morris a socialist, opposed to poor working conditions of factory employees, the inferior quality of the goods being produced and the damage being caused to the environment
-Products should be simple and functional
-Made from natural materials, took style from shapes and organic forms in nature
-Believed in pride of craftsmanship and wanted to see machines used only to assist workers
-Wanted to see a return of skilled workers, set up ‘guilds’
-Expensive products due to the time and skill needed to produce them
-Use of natural materials e.g. oak
Art Nouveau (1880 - 1910): -Late 19th and early 20th centuries
-Means ‘new art’
-Free flowing, organic lines and shapes
-Use of sinuous lines and ‘whiplash’ tendrils
-Curves applied to everything from architecture to graphics, wallpaper, jewellery, vases and lamps
-Wrought ironwork of Paris Metro Station by Hector Guimard
-Gaudi had his own interpretation of Art Nouveau
-Louis Comfort Tiffany famous for his glassware influenced by Art Nouveau
-Charles Rennie Mackintosh (Glasgow School of Art building)
-Mackintosh’s furniture used stylised motives loosely derived from Celtic art and natural forms
Deutsche Werkbund: -Was an association set up in Germany (1907)
-To bring together arts, crafts, industry, business and education
-Promoted role of design in industry
-Standardisation and machine manufacture of products
-Berlin architect Ludwig Mies van der Rohe led a project to redesign house for families with low income in Stuttgart (1925)
-Project names Weissenhof settlement and became the archetype for new building -Went on to become leading figures in the Bauhaus and Modern Movement
Bauhaus and Modernism: -Means ‘building house’
-German school of art and design founded in the 1920s by Walter Gropius (from Deutsche Werkbund association)
-New materials from machine age, geometric forms and primary colours
-Marcel Breuer, Wassily Kandinsky and Ludwig Mies van der Rohe
-Form follows function, product appearance influenced by what it is intended to do
-Everyday objects for everyday people, products should be affordable to a wide range of consumers
-Products should be designed to be made with the use of mechanised processes and modern materials
-Designs should use vertical, horizontal, geometric shapes and clean lines
-Basic tone and primary colours
-’Wassily Chair’ and the ‘Barcelona Chair’
-Moved to Chicago in 1930s to escape Nazis, helped shape American architecture (use of reinforced concrete and glass to make affordable buildings)
-Idea that products can be made ergonomically correct using appropriate materials and limited decoration became known as the ‘Modernism’
Art Deco (1920 - 1939): -Affected interior design, graphics, fashion and products
-Brought together several styles and movements including modernism, cubism, Bauhaus and Art Nouveau
-Decorative style, seen as ultra modern, elegant and functional
-Founded by a group of French Artists ‘La société des Artistes Decorateurs’
-Shapes, colours and styling features taken from Egypt, stepped forms from the Aztecs
-Zigzagged, trapezoid and geometric shapes
-Jumbled shapes e.g. Clarice Cliff Bizarre range ceramics
-Stepped block forms
-Sunburst motifs
-Chevron patterns
1930s Streamlining: -Much interest in streamlines vehicles, boats and aircraft breaking a number of speed records
-Began to appear as an aesthetic feature in a wide range of products e.g. radios, kettles etc
-Coincided with an advancement in materials and manufacturing e.g. use of Bakelite (enabled more complex aesthetic features to be moulded
-As National Grid expanded demand for new consumer electrical goods increased
-New materials and processes utilised to meet demand
1940s Utility: -WWII Britain not self sufficient, relied on imported timber
-Many homes bombed out, replacement furniture needed -Utility Furniture Committee established. Headed by George Russell
-Produced design plans for strong well made furniture from scare timber supplies
-Resembled early arts and crafts work (simple form, minimal surface decoration)
-Utility furniture continued after WWII until rationing ended
Post-War Design: -During WWII there had been advancements in materials and electronics as well as research into user requirements
-K3 Kettle (made by Burrage and Boyd Ltd in 1946)
-Made from aluminium (from recycled aircraft) with a wooden handle
-Took some styling from pre-war streamlining
-Uncluttered smooth lines
-1950s = Interest in science and space, products influenced and took on the shape of rockets and ‘futuristic forms’
-Late 1950s = explosion in youth culture, new colourful products with new polymers
Post-Modernism: -Reaction against the modernist movement
-Focus on aesthetic rather than the function of the product
-Use of ornamental and decorative features
-Borrowing of styles from Egypt etc
-Influences from media and fashion
-Memphis group e.g. Carlton Room Divider in Plastic Laminate and Etruscan Chair
British Industrial Design: -Key designers of 20th century = Ken Grange, spanned 50 years
-Developed Kenwood food processors, Kodak cameras, Wilkinson Sword razors, Pens for Parker etc
-Grange believed products should be designed with consideration to their function and usability ‘good design’
21st Century Design: -Development of 3D animation software, allows organic, free flowing forms by use of spheres and cylinders
-Led to products taking on a ‘blob’ appearance
-Made from injection moulded polymers, pressed or cast metal
-Volkswagen Beetle, Citroen C1 and C3 and Apple iMac -Some buildings designed this way (‘blobitecture’) e.g. Sage in Gateshead building by Norman Foster
-Use of anthropomorphism, application of human characteristics to inanimate objects
-Done to make products more appealing to use or ‘soften’ the interface between product and user e.g. ASIMO Honda robot
-Advancement in microelectronics and miniaturization of components > explosion of ‘Gizmos’
-Intended as statement pieces