Your fragile.. no your fragile.. no you get easily offended.. no you do etc.
Most right vs left arguments about censorship these days..
In this case it just seems a misunderstanding. It clearly still says MR and MRS on the box. Having the brand as 'potato head' and then a MR and a MRS under, seems very logical.
Lets be honest, these days its just the press playing both sides. They know exactly how to get either sides blood boiling, and do it to a charm these days.