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WJEC AS Media Studies MS1 13th May 2013

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Reply 20
hi, ill be using the example of radio 1 extra which they label as "black music" but then generally play materialistic, misogynistic, violent and drug induced music. therefore representing black people as this. Also using taken 2, represents Albanians in a very negative light while liam neeson is the classic american hero. finally an i article about child rebel soldiers. a more reflective representation of Nigerians with descriptions of the mercenaries, but also Nigerian charities and missionaries trying to combat them.

hope this helps
Reply 21
Hey, I'm taking this exam too :frown:

For ethnicity I would just talk about how people of ethnic minorities can be represented both positively, negatively and stereotypically in certain texts

Try and look at the story lines that revolve around the families in Eastenders or Kayne West on the Rolling Stone, i think it was in 2006-ish but it's an amazing example!
Reply 22
I know it sounds obvious... but make sure your first point states how your example is being represented. I.E radio 1 extra represents black people as this... Pretty sure that's why I dropped so many marks last time as I rushed into describing my evidence without making a point! this exam is the bain of my life lol
Reply 23
Original post by folgo
hi, ill be using the example of radio 1 extra which they label as "black music" but then generally play materialistic, misogynistic, violent and drug induced music. therefore representing black people as this. Also using taken 2, represents Albanians in a very negative light while liam neeson is the classic american hero. finally an i article about child rebel soldiers. a more reflective representation of Nigerians with descriptions of the mercenaries, but also Nigerian charities and missionaries trying to combat them.

hope this helps


Think you're being abit harsh with the radio 1 extra case study, in other words you're being a bit of a snob that hasn't revised what music 1extra plays presently.
Reply 24
Can anyone help me with examples of nationality/regional?

Made in Chelsea, Skyfall... any other ideas?

:smile:
Reply 25
Representation Case Studies
Ethnicity - The Sopranos
Young People - The UK riots
Gender - The music industry (relate to mainstream artists such as beyonce and one direction)
National Identity - The Olympics opening ceremony

Audience Case Studies

​Just study the hell out of documentaries and reality tv.
Reply 26
Original post by TheN
Think you're being abit harsh with the radio 1 extra case study, in other words you're being a bit of a snob that hasn't revised what music 1extra plays presently.


Mate firstly I regularly listen to the show, im a massive hiphop fan and particularly enjoy Charlie Sloth's spot. just simply using a side of the stations content in order to answer the question. The examiner won't care how harshly I'm criticizing the show as long as I support my answer with evidence I.e 50 cent(who I'm a fan of) As I'm sure you know it's very opinion based, these aren't necessarily my views but more a possible perception of the station. for extra marks i'll be mentioning artists such Akala who overt this view of "black culture".

Hope I didn't offend you buddy :biggrin:
Reply 27
Original post by kerrikerr94x
also could someone please explain stuart halls reception theory to me please


Basically splits up into how an audience views the text you have

Dominant - Where they agree with the views of the texts and the portrayal given
Negotiated- Where you agree with some parts and disagree with others due to their own experiences
Oppositional- You agree with nothing in this text, you understand what is being said but you disagree.

It's often linked to print media moreso, such as in newspapers and their political leanings and how they link to your own

Hope this helps :smile:
Original post by megfashion
how do you mean?


We haven't done anything on national or regional whatsoever, so if it was to come up, how would you answer the question? Would it be how certain regions were represented, i.e. shameless and Manchester?
Original post by TheGreatGatsby_
We haven't done anything on national or regional whatsoever, so if it was to come up, how would you answer the question? Would it be how certain regions were represented, i.e. shameless and Manchester?


ive just done an essay on it. my teachers havent looked tho n they said they would >:frown:

i talked about:

skyfall the film - how london was represented
Gavin and Stacey - how london and Essex were represented (i can talk for england about Gavin and Stacey. haha.)
the trailer for Made in Chelsea - how Chelsea is represented in the trailer

in the essay i didnt talk about Visitscotland website. but i will most likely add that in if i have time.


for national... im not sure. visitbritain website, the royal wedding, then maybe a film or something. not actually sure. heh. im gonna fail.
how many technical codes should i put in each paragraph/question to ensure 75/100? :/ im getting so stressed now
Are we all thinking its National/regional identity?
If so I have no clue what to use?

May use Only fools and Horses as a regional identity?

My teacher encourages me to use sporting teams for national identity. Think of the football world cup/Olympics and how each nation represented itself
.
On a side note, considering its audio/visual, does anyone have any idea of what type of media they will use? :confused:
(edited 10 years ago)
Reply 32
Original post by katyelizabethx
Are we all thinking its National/regional identity?
If so I have no clue what to use?

May use Only fools and Horses as a regional identity?

My teacher encourages me to use sporting teams for national identity. Think of the football world cup/Olympics and how each nation represented itself
.
On a side note, considering its audio/visual, does anyone have any idea of what type of media they will use? :confused:


I'm here to help.

I wouldn't use Only Fools as it has to be a representation 'in the media today'.

It will be a non-fiction text for Q1... probably :wink:
Can anyone help me with question 2c?
With reference to your own detailed examples, explore the ways in which media texts are
constructed to target audiences.

What would I use and talk about? Would I still talk visual, audio+technical codes and genre/narrative, along with socio-economic scale, Hall's theory, demographics, reception theories?

Good luck to everyone tomorrow!
For national identity what can you write about the olympics? Like other than stating the obvious?
Reply 35
Original post by J W B
Can anyone help me with question 2c?
With reference to your own detailed examples, explore the ways in which media texts are constructed to target audiences.

What would I use and talk about? Would I still talk visual, audio+technical codes and genre/narrative, along with socio-economic scale, Hall's theory, demographics, reception theories?

Good luck to everyone tomorrow!


You are pretty much correct - you need to use 3-4 good rich-text examples of how media texts target audiences.

This question can be differently worded...It could be something like: 'how texts target different audiences' or 'how audiences respond differently to media texts' or 'how texts are constructed to target audiences differently'.

The essential answer to 2c is 'different texts target different audiences for different reasons'.

Use Hall's reception theory, Laura Mulvey (if using a gender text), Young and Rubicam 4c's model, Uses and Gratifications, Hypodermic Needle - are good theories to use.
Reply 36
Original post by kerrikerr94x
For national identity what can you write about the olympics? Like other than stating the obvious?


The Opening Ceremony - it's on YouTube.

It's all about constructing the British National Identity. E.g the 'creation' of the rings is shown through all different types of British people working together to create the rings. Signifying the ideology that Britain is 'great' and our identity is all about people working together towards one goal. Shows the audience (the world) what we are.
Original post by trueman777
You are pretty much correct - you need to use 3-4 good rich-text examples of how media texts target audiences.

This question can be differently worded...It could be something like: 'how texts target different audiences' or 'how audiences respond differently to media texts' or 'how texts are constructed to target audiences differently'.

The essential answer to 2c is 'different texts target different audiences for different reasons'.

Use Hall's reception theory, Laura Mulvey (if using a gender text), Young and Rubicam 4c's model, Uses and Gratifications, Hypodermic Needle - are good theories to use.


Thank you! I'm just concerned about the examples.
Could you list some?
Reply 38
I'm doing it on the OCR board, would the regional identities come up on that?
Reply 39
Original post by J W B
Thank you! I'm just concerned about the examples.
Could you list some?


It's better to use your 'left-over' case studies from Question 3. If it's National/Regional Identity on Question 3 (which is likely...) you can use Gender, Ethnicity, Age, Events that you have probably learnt in class.

Gender is the easiest. Mulvey's "Male Gaze" applied to 'Casino Royale' (2006) works well as a reversal of this theory.
Daniel Craig emerges from the ocean (which is an intertextual reference to Halle Berry (in Die Another Day) and Ursula Andress (in Dr. No). Shows a different and changing cultural aspect to James Bond. Usually it was the female's getting gorped at..and also perhaps looking at Daniel Craig's body is not only just for the female audience? Some male audiences might aspire to this scene too.

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