In my opinion yes, to an extent, because most guys tend to be put off girls who seem too interested in them, or who are very straight forward about their feelings. It's not so usual, so in many cases the guy seems to think the girl is in love with him or something similar, which often isn't the case.
It's tricky, though, 'playing games' without having the guy know this. You show that you are interested, but let the guy do the chasing. A couple of my friends have mastered this, I'm still trying to learn You can't do this to every man because then it becomes too apparent, just the ones who you actually are interested in
...for the 2nd time this year