I wish I knew girl to talk to, so I can test this.
Personality is definitely the most important thing to me over looks. I mean looking at the 2nd guy, I am not attracted to him at all, although I can appreciate that he is good looking.
I am not the 'love at first sight' kinda girl, I definitely need to get to know the person before I can develop any feelings for him.
If you're not physically attracted to someone at all, then you've already mentally written them off. Its physical attraction first, and then you get to you know their personality. Same for girls and guys.
Personality and looks matter.