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GOFFMAN - FACE THEORY
Positive face - the need to feel wanted or to make people feel wanted
Negative face - the need to not be imposed on; this is particularly stressed by British culture
Face-threatening act - an action/utterance that threatens the conversation and face
LEVINSON AND BROWN - POLITENESS THEORY
Bald on-record politeness - no attempt to save face; "I want a pen!"
Bald off-record politeness - no direct request but a hint instead; "I could sure use a pen right now..."
FAIRCLOUGH - CREATING AN IMAGE OF A TEXT
Power behind discourse - the beliefs that suburb influence or are behind a text
Power within discourse - the power relationship actually within the text itself
Ideology - individual or societal attitudes and beliefs
Implied reader - the expected reader of the text; this may be different to the actual reader
Synthetic Personalization - creating or suggesting a relationship with the audience, particularly through direct address
WAREING - TYPES OF POWER
Influential - the power to persuade and influence the audience
Instrumental - power to maintain or enforce authority
Social Group - power due to social factors eg. age and gender
Political - power of the politicians, government, police force and law
Personal - power due to a person's occupation or role
GILES - ACCOMMODATION THEORY
Downward Convergence - moving speech style away from RP
Upward Convergence - moving speech style towards RP
Mutual Convergence - both participants move their speech styles towards each other
Divergence - the participants' speech styles move away from each other
GRICE - COOPERATIVE PRINCIPLE
Maxim of Quality - be honest and only say what you know to be true
Maxim of Quantity - speak no more and no less than appropriate
Maxim of Relevance - what you say must be relevant to the ongoing context
Maxim of Manner - avoid ambiguity and obscurity
Implicature - when the maxims appear to be flouted but the speaker is actually operating on a deeper level
NOTE: only refer to Grice when the maxims are flouted - otherwise you are just stating the obvious
LAKOFF - POLITENESS PRINCIPLE
Don't impose - same as negative politness/face
Give options - don't force the other person into a corner
Make your receiver feel good - say things to flatter them and make them feel appreciated
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