Often, many of the people who live in this sort of postcode will be home owning Asian families. These are known as type 31 in the ACORN classification and 1.12% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in London in Harrow, Hounslow, Barnet and Brent and in the Midlands in Leicester, Wolverhampton and Birmingham. Here is an overview of the likely preferences and features of your neighbourhood:
Family income High
Interest in current affairs High
Housing - with mortgage High
Educated - to degree High
Couples with children High
Have satellite TV Medium
These are areas of traditional suburban semi-detached housing that are often home to many Asian families. Almost 40% of the people in this type of postcode are Asian. There are many children and young people in their 20s, and fewer elderly and retired than in the UK as a whole.
Houses are typically three bedroomed and are often relatively expensive, but incomes are also above average. Most houses are being bought on a mortgage but many are owned outright.
Levels of qualifications are above average, and there are some professional and managerial jobs. A number of people are self-employed.
Education and self-improvement are important in these neighbourhoods which also house a number of students. The home PC is primarily used for education, reference and careers.
Holiday flights tend to be farther afield than Europe, perhaps to the USA and Asia to visit family and friends. These people also make regular international phone calls and quarterly telephone bills are high.
Religious activities play an important part in people’s free time. There is a mix of recreational pursuits including exercise and sports, going to the cinema, watching DVDs, fashion and the arts.
Uptake of cable TV is high, possibly for specialist Asian channels. People show an interest in current affairs with readership of The Guardian and Independent stronger than elsewhere.
BIG UP New Malden...Asian families FTW