EDEXCEL BUSINESS STUDIES CASE STUDY JUNE 2009 - UNIT 1 (Tesco plc 2007) Watch

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strai8
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#141
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gdm you log in to that site and you will find the tool kit forum in the Edexcel old Lesson. you need to fill up your full profile and request the admin seperately for the password for the folder.
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Z for all
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hey guys talk about the time we should give to each question??
...Nes, how long did it take you to write the answer to the last question u posted......:P
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(Original post by Z for all)
hey guys talk about the time we should give to each question??
...Nes, how long did it take you to write the answer to the last question u posted......:P

for a business exam, by the time you get into the exam hall yiou will have enough knowledge about how to tackle each question, this happens gradually as you tink abut each of you answers. writing is not what that matters here, thinking is, you have to think right at the right time and for that you need to be able to broaden you knowledge before hand so when you get a situatin it isnt completely new to you and you know or at least, have a vague idea about how to deal with it. it took me quite some time to think of the question itself, as we have to do the predicting work beforehand, it took me quite sometime to understand whether or not my question made sense, then i wrote an enire answer only based on the postal survey, its proes and cons and evaluation conclusion etc, later i realised that this answers suits another queston and so i rubbed that question and and gave a new question to my already written answer..heheh..so it was quite a mess and took me some time, but what happens is that, the next time you do it, you know what you are dong so you can write fast....

as for how much time for each questoin, our sir always asks us to give the question the 'mark' minutes, for example, if a questin is of 11 marks, utilise 11 minutes for it, coz the paper is out of sixty and you have only sixty minutes for the answer.
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aayman_farzand
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Here are the questions I did:

Unit 2:

1) Assess the likely importance of "product" and "promotion" elements in the marketing mix of Tesco PLC.

2) Discuss the likely effect on Tesco from pressure groups such as the OFT.

3) Evaluate cash flow postion for Di and Donnie

4) Assess the importance and effects of "we try to treat...(line 63)" for better stock management for Tesco.

5) Assess "Tesco club cards" as a technique for promotion.

6) Assess the importance of sampling while opening the further 570 stores.

7) Analyse the likely benefits for Tesco for growth in all sectors of the economy.

8) Analyse the public relations available to Tesco when dealing with OFT issues (this I couldn't do properly)

9) What is e-commerce? Analyse its benefits

10) Assess benefits of branding and packaging.

11) Analyse the benefits of widening Tesco's product portfolio.

12) Assess the benefits for Tesco by entering the US market.

13) Assess the importance of 'corporate responsibility' to boost Tesco's goodwill and market share.

14) Assess the importance of pricing policies.

15) Discuss the likely options available to Tesco for further expansion in the UK.

Unit 3:

1) Associate the loss of $85 million to capital and revenue expenditure.

2) Evaluate the importance of a strong working capital to Tesco.

3) Explain the imporatance of pricing policies to Teso's break-even point and margin of safety

4) What is cash flow forecasting? Evaluate Appendix 3

5) Evaluate the importance of a strong cash balance for Tesco

6) Explain the importance of financial management to Tesco

7) Discuss the difference between cash and profit and the greater importance.

Anyone has questions regarding the loss inline with their strategy?

And nice trick there Nes, write an answer then change the question :P just kidding!

@Z: Don't worry about the time, when the day arrives you'll be able to answer the questions under 60 minutes. By then you'll know what you have to do, just make sure your answers are concise and to-the-point.

These aren't essay questions really. Its all about the content and how you portray your knowledge. If the examiner feels that you wrote a Level 4 answer, you will get Level 4 marks. He cannot give you less marks just because you didn't write as many points. But this doesn't mean that you'll write one point and conclude, you have to show him the case on which you are basing your conclusion.
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#145
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(Original post by aayman_farzand)
@Nes: I wrote 15 unit 2 answers, but can't find the time to post them here. If you want help with anything specific, or want to know what more to include, let me know.

@strai8: I requested the toolkit, but the admin didn't send me the password yet.

Edit: I need to know something. What are you guys practising for the trading forecast?

heyy...i was wondering if you could write up those fifteen questions of yours..just the questoin, not answers.:p:
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oh wow, you must be onlne now ayman, since you have written the questions even b4 i wrote this thing..heheh
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Nes
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thanks ayman, bheri bheri hephul....
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Z for all
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woo Nes you answered me in the same way we answer a business studies question..just the defination of time was left hehe.......and thannnx =]

aayman dats right...the length doesn't really matter, the point is we should not miss out any point while answering the question.
i am really worried about the time because last time in the exam i missed quite some questions BLANK, so no margin for errors this time.....anyways thankuu for the questions u posted.
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aayman_farzand
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(Original post by Nes)
oh wow, you must be onlne now ayman, since you have written the questions even b4 i wrote this thing..heheh
I posted them last night after I read your PM :P
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gimli999amit
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hi..umm do you by any chance have the tesco plc 2007 toolkit? Or do u know how to get the toolkit. it wud be a lot of help..thanks...
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(Original post by Z for all)
woo Nes you answered me in the same way we answer a business studies question..just the defination of time was left hehe.......and thannnx =]

aayman dats right...the length doesn't really matter, the point is we should not miss out any point while answering the question.
i am really worried about the time because last time in the exam i missed quite some questions BLANK, so no margin for errors this time.....anyways thankuu for the questions u posted.
yeah well, cant help it...i talk too much:p:
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Z for all
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#152
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could any one please explain how to write level 2 in the most appropriate way??............

and one more thing.....

From the case study ''Tesco plc also sells the brand prodcts of other businesses, such as Hallmark cards, Cadbury's chocolates, Heinz baked beans, etc. Clothing products carry Tesco plc's own-brand labels, eg Cherokee.''

so tell me what happens, by selling these products?........e.g Tesco plc awareness among consumers will increase. By selling these products consumers become loyal. It will add up to the image of Tesco plc in the eyes of consumers. and what else .....are these points correct?
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aayman_farzand
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Level 2 is about relating to the case. Using examples from the case is enough.

As for that line, Tesco is a large retailer who has some own label clothes and food items. They will be offering more "under one roof" (convience factor especially for "cash rich, time poor" consumers) and will also be spreading their risks. Other points might include things such as them selling already established products hence, greater chances of sale, and can also test vaious price points on homogenous products (eg. different brands of salt). Then there's also cash cows financing problem child products etc etc.

Remember to include disadvantages for a proper level 3 like much difficult to manage stock, might not be able to stock enough of the "demanded brand".

Answer the product portfolio question, it should clear things up.
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Hello2112
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Please check out my answer. Suggestions and improvements will be highly appreciated. (especially by Aayman and NES)

Analyse the extent to which market research will help them before opening up a branch in the global market.
A) –
Global market is worldwide international market where multinational firms operate. Market research is the collection, collation and analysis of data relating to the marketing and consumption of goods.
Tesco Plc is a large size retailing business with its four core objectives to expand and diversify into new markets and develop new products. Without marketing research tesco plc will operate in vacuum. Marketing research will let them know and identify the gaps in the market. It will inform tesco whether the competitors already exist in the new market (i.e. Aslo) or still lying free. Marketing research mainly seek for opportunity which will help the tesco plc to increase their confidence while making a decision. As the market research will be done by the tesco plc it will provide edge over rivals as data will be only available tesco. The marketing research will also minimize risk for teco plc to go in to new market( the losses of 85 mil in USA).
However, although market research will be done by the tesco but it doesn’t guarantee the success as every decision in business involve risk but will be minimized to some extent. Market research will mainly depend on the data collected so therefore it must be accurate and unbiased for decision to be accurate.
Although, market research has some problems but keeping in view the tesco four core objective and corporate culture, it will be better to Market research in decision making of opening up global branch.
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wenzhenzhen
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I am taking exdexcel business studies new syllabus.Got any toolkit for 6bs 01 and 6bs 02??Thanks.
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groomy29
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tool kit plz!!!
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shoaib farooq
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10."Tesco plc also sells the branded products of other businesses such as hallmark cards Cadbury’s chocolates Heinz baked beans etc.." evaluate the extent to which this will effect the sales of products of tesco's own brand name.
[this question is from the questions which Nes posted earlier]
Could anyone mention some disadvantages to tesco of selling other branded products...
what i wrote is,,,, customers might become loyal to these brands e.g cadbury and might therefore look for their other products instead of those sold by tesco which will reduce their revenue n furthermore internal competition between the products will be established

are these points right ?? could anyone further elaborate?
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aayman_farzand
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@Hello:

You didnt mention anything about consumers. You focused mostly on the competition. Include something like, MR will give a picture of product demands, and as such will help Tesco avoid future stock related problems.

And you also need to mention that research done by Tesco will not be as accurate as specialists such as market research firm's, but that comes with a heavy price tag.

What did you mean by "tesco four core objective"?

*I wrote more for you before but accidentally closed the window and lost them all *

@farooq: You have already mentioned the best point of them all, "internal competition", and I must admit that I hadn't thought about that before, come to think of it, I haven't really thought about much disadvantages at all. :P

Anyway, you can also include difficulty in stock management (products might expire before they are sold), pressure from parent companies (they might be forced to increase or decrease prices), need to have strong relations with them toe ensure constant supply, branded products might already employ premium pricing hence lower margin for tesco (to remain competitive) and difficult for them to sell (if price is high).
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#159
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(Original post by Hello2112)
Please check out my answer. Suggestions and improvements will be highly appreciated. (especially by Aayman and NES)

Analyse the extent to which market research will help them before opening up a branch in the global market.
A) –
Global market is worldwide international market where multinational firms operate. Market research is the collection, collation and analysis of data relating to the marketing and consumption of goods.
Tesco Plc is a large size retailing business with its four core objectives to expand and diversify into new markets and develop new products. Without marketing research tesco plc will operate in vacuum. Marketing research will let them know and identify the gaps in the market. It will inform tesco whether the competitors already exist in the new market (i.e. Aslo) or still lying free. Marketing research mainly seek for opportunity which will help the tesco plc to increase their confidence while making a decision. As the market research will be done by the tesco plc it will provide edge over rivals as data will be only available tesco. The marketing research will also minimize risk for teco plc to go in to new market( the losses of 85 mil in USA).
However, although market research will be done by the tesco but it doesn’t guarantee the success as every decision in business involve risk but will be minimized to some extent. Market research will mainly depend on the data collected so therefore it must be accurate and unbiased for decision to be accurate.
Although, market research has some problems but keeping in view the tesco four core objective and corporate culture, it will be better to Market research in decision making of opening up global branch.

heyyy there "hello":p:

aryt...
lets start.

Global market is worldwide international market where multinational firms operate. Market research is the collection, collation and analysis of data relating to the marketing and consumption of goods.

this part is correct, level one..market reseach explained so is global market.


Tesco Plc is a large size retailing business with its four core objectives to expand and diversify into new markets and develop new products.

this is level two, it probably is right but it seems a little too short, its just a cut out fromt he case study, i used to do that before too, by my teacher kinda stopped me and said that at this point the examiner actually wants to see how much do you understand from the situation that is given to you, for example, you could have written you level two saying

tesco plc has been operating in the UK and number of other counrtires for some time now, and still wishes to grow by opening up more stores in the global market. for it to be succesful, tesco should be fully informed about the nature of the market that it is about to enter. this is possible through market reseach.

and then, you go on to explaining the pros and cons of market research in level 3.

Without marketing research tesco plc will operate in vacuum. Marketing research will let them know and identify the gaps in the market. It will inform tesco whether the competitors already exist in the new market (i.e. Aslo) or still lying free. Marketing research mainly seek for opportunity which will help the tesco plc to increase their confidence while making a decision. As the market research will be done by the tesco plc it will provide edge over rivals as data will be only available tesco. The marketing research will also minimize risk for teco plc to go in to new market( the losses of 85 mil in USA).
However, although market research will be done by the tesco but it doesn’t guarantee the success as every decision in business involve risk but will be minimized to some extent. Market research will mainly depend on the data collected so therefore it must be accurate and unbiased for decision to be accurate.
Although, market research has some problems but keeping in view the tesco four core objective and corporate culture, it will be better to Market research in decision making of opening up global branch.


this is where most of the marks are obtained. when writing a business answer we should be careful of certain things, like whether or not my answer seem structure. for this answer, there are certain things missing such such as what my teacher calls "transition words". this includes words such as however, also, nevertheless, furthermore, moreover, etc, which basically joins two sentescne together and make the answer look more structured, so when you read it agaiin, you have no doubt what is leading to what.

also, it is important that your points are developed, like you wrote

Without marketing research tesco plc will operate in vacuum.

you have to state why, for example

when opening up in a new locatin,it is very important for tesco plc to be able to weigh the chances of success in the new market, and for that they will need to know the exact needs and demands of the consumers from that region. this is best done through market research

Marketing research will let them know and identify the gaps in the market.

It will inform tesco whether the competitors already exist in the new market (i.e. Aslo) or still lying free.

which, if done correctly will give them more details about the nature of the market itself, like the available gaps in the markets. In addition to that they willl also be able to know about the existing groceries stores in that region and decide before hand, the level of competition they may face if they were to open their own stores in those regions.


see how those points can be developed? you just have to state the reason. try creating a link between you points, that gives you a better understanding of what is causing what.


i read the rest, you points, no doubt, are correct, just hat you will need to give more details as to how these points came about... you can always chek my answer, although it is not perfect in any sense, it still is marked....so the conclusion and level three would be more clear for u...

when opening up in a new locatin,it is very important for tesco plc to eb able to weigh the chances of success in the new market, and for that they will need to know the exact needs and demands of the consumers from that region. this is best done through market research, which, if carried out, will also help them create certain amount of awareness amongst the consumers of that region about tesco. in addition to that, with the help of a proper market research they willl also be able to know about the existing groceries stores in that region and decide before hand, the level of competition they may face if they were to open their own stores. once this is done, and they have made thier decision to go on with the plan, they will need ot be able to find out the best location for their stores, wich again will be based on certain market research.,
however, inorder to ensure the accuracy of the information they gather, tesco will have to employ efficient and trained employees to carry out the research, this could be both difficult and expenisve.Furthermore the usual unpredictive nature of the customers will mean that this market research will have to be carried out at a continuous basis, or they might find themselves in difficuilty when they finally finish their store projects and then realise that the market demand have changed.this further adds up to the expenses. however even then facts remain that the infomation gathered have chanceS of being bias and there fore, could be quite risky to base that big a decision upon.

considering all facts, tesco plc would probably do better with a market research before deciding upon wheter or not to open up in a new location, as even if its an expensive process, being the current market leader, tesco may have enough available fund to invest for such purposes. besides, if the venture were to be a succes the return they get may be even more. also, any knowledge they have about the new market they decide to enter will keep them in a better and more confident position then being totally clueless, and therefore minise the risk of failure to certain extent.


OH AND DONT FORGET TO LOOK AT THE EXTRA POINT THAT AYMAN GAVE FOR THIS ANSWER.

arayt dan..i hope i kud help....
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(Original post by shoaib farooq)
10."Tesco plc also sells the branded products of other businesses such as hallmark cards Cadbury’s chocolates Heinz baked beans etc.." evaluate the extent to which this will effect the sales of products of tesco's own brand name.
[this question is from the questions which Nes posted earlier]
Could anyone mention some disadvantages to tesco of selling other branded products...
what i wrote is,,,, customers might become loyal to these brands e.g cadbury and might therefore look for their other products instead of those sold by tesco which will reduce their revenue n furthermore internal competition between the products will be established

are these points right ?? could anyone further elaborate?

yeah, i wanna know the consequences of internal competition.

there is another poiint,

tesco will have to share it's "shelf space"
the managers of tesco will be confused about how they are to "market" these other brand products along with theirs.
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