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Marketing To Schools Essay - Help Please

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Marketing To Schools Essay - Help Please

Does anyone have any suggestion as to which marketing variable (Product, Price, Place, Promotion and others ) is most likely to be used for selling textbooks to teachers ?(No children advertising).

Is there a more tailored marketing mix for the educational context ?

THANKS

Reply 1

Unregistered

I'd say product and price. A textbook is something relatively cheap that is used over a long period time and of great importance. Price is important as it must conform to budget constraints.