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What does 'advanced research' into the firm actually mean? watch

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    Is it attending open days, talking to trainees, partners.....or can it be a deeper analysis of research on the firm via the web etc.
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    All of the above contribute to "advanced research." Just make sure you have a decent understanding of where the firm sits in the legal market - so ensure you use legal directories (e.g.) Chambers & Partners/Legal 500 extensively.
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    I think its quite important to understand the market the firm operates in as well as the firm itself. For example, if you are applying to A&O, its a good idea to try and get a outline understanding of how the financial markets operate given that A&O is a particularly big player in finance. That said, its really important to be able to answer the question "Why this firm?" really well - be prepared to explain your application both in terms of the general kind of work the firm does, and in terms of the specific nature of that particular firm.
 
 
 
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