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    There is so much competition in FMCG marketing. How do you distinguish yourself?
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    (Original post by Daniel.Gibson)
    There is so much competition in FMCG marketing. How do you distinguish yourself?
    Lmao, that sounds like you assume everyone on here is selling toilet roll and shampoo.
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    Use the product itself in an ad rather than a young lady in a swimsuit?



    Or did you mean making the product stand out? In that case more young ladies, less swimsuit, no product.
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    I'm not talking about the product. How does a student distinguish themselves as a good employee in FMCG marketing because there is so much competition.
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    I would suggest someone who cannot work out how to promote themselves in a crowded market is singularly ill-equipped to be considering working in FMCG marketing in the first place...
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    (Original post by Daniel.Gibson)
    I'm not talking about the product. How does a student distinguish themselves as a good employee in FMCG marketing because there is so much competition.
    I've worked in FMCG marketing for 3 years now, starting out on a graduate programme. I can't speak for everyone of course, but personally I think that work experience is key. I was lucky enough to have several summer or part-time jobs as a student that gave me some good experience (for instance, among other things I worked as a research assistant in the Marketing deparment of the university, had a job conducting and analysing consumer surveys, and also worked on a marketing project for a local fashion designer who wanted to work out how to launch her product overseas). I had no problem getting into a good graduate programme, although whether that was partly just luck I cannot say! Generally though, I think there are a LOT of people with marketing degrees these days, so work experience is definitely the most obvious way to set yourself apart.

    Another thing I will highlight is that in FMCG marketing you need to have a very broad skill set, and that includes strong analytical and numerical skills. I think this is where people who want to work in marketing often fall short (thinking it is a "soft" subject compared to subjects like accounting or finance). Managing a brand does require number crunching, whether it's tracking results, budget management or putting together the financials for a new product launch. Being able to demonstrate you have those skills is a good start!

    Lastly... this doesn't necessarily apply to all FMCG companies, but generally my experience has been that they value candidates with sales experience. While it's not a prerequisite to work in marketing by any means, sales experience is nevertheless quite valuable. You need to understand the customer as well as the consumer to be a good marketer As part of my graduate programme I was actually required to work in sales for 4 months as a rep, and though I hated almost all of it, Iit was absolutely worth it. So if you cannot get any marketing experience, I would strongly recommend trying to get some experience in sales.

    Anyway, sorry to ramble on, I hope this is useful. If you have any more q's about FMCG marketing feel free to fire away...
 
 
 
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