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    Strength:
    Behaviour is studied in the context of the social world. This is important because we are social animals – relationships, family, status matters.
    This increases ecological validity, making research more useful. But usefulness can be limited because factors such as genetics are not looked at.

    Weakness:
    Studying behaviour in the context of social situation looks at many factors. Social psychology does not isolate the individual during research.
    This makes research Holistic as many causes and influences of behaviour are examined, but cause and effect cannot always be inferred, so unscientific.
 
 
 
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