need help on swot analysis

lil_kk

need help on the swot analysis of tesco's

Reply 1

Axel Foley

lil_kk

need help on the swot analysis of tesco's

SWOT
strenthgs, weaknesses, Oppertunities , Threats

Strengths-No.1 in the UK market. market leader, 29% share of market
£1.9 billion in net profit ending Feb 05
Branded products, Tesco's finest, Value etc.
Product differentiation-sells more than food

Weaknesses- liable to investigation by competition commission due to large market share, Bad PR a few months back coz they didnt pay a supplier £400,000until the last possible moment

Oppertunites- further Product differentiation and expansion into foreign markets

Threats-Other companies, asda is currently in price wars with tesco, sainsburys is in a "turn around" program and may become a challenger in years to come

hope this helps