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What's the deal with Superdry clothing?

18

I started sixth form a week ago and I noticed that loads of the guys there wear "Superdry" clothing. I had a look on the website to see what the big deal was and I really don't get it. For a start, it costs about £26 for a plain t-shirt with their logo on it. A pair of jeans is £60 - £100. I don't even think the clothes look that nice, they're really boring and there's no variety.

I'm not some skinflint or anything, I can understand paying a lot for a really nice, well made jacket or something... but the whole brand just seems totally overpriced.

People are always talking about them and they totally bum over anyone wearing a superdry t-shirt or hoodie or whatever. I mean, am I missing something?

EDIT BY CT:

Cheap Superdry sale section is here: https://www.superdry.com/mens/sale-view-all

(edited 6 years ago)

Reply 1

Anabolicminds

3

The tees look nice and are good quality, love mine

https://www.superdry.com/mens/new-in/details/150355/high-flyers-fade-lite-t-shirt---navy

Reply 2

TAIOMWUNGTONCARIA

good brand =]

Reply 3

py0alb

3

It's the same old algorithm: expensive -> exclusive -> "cool"

There is nothing particularly interesting or special about superdry clothes. You can get far nicer clothes for half the money. You're effectively paying £20 simply for the logo. It's simply another victory of marketing over common sense.

Reply 4

James Carter

12

lukas1051

I started sixth form a week ago and I noticed that loads of the guys there wear "Superdry" clothing. I had a look on the website to see what the big deal was and I really don't get it. For a start, it costs about £26 for a plain t-shirt with their logo on it. A pair of jeans is £60 - £100. I don't even think the clothes look that nice, they're really boring and there's no variety.

I'm not some skinflint or anything, I can understand paying a lot for a really nice, well made jacket or something... but the whole brand just seems totally overpriced.

People are always talking about them and they totally bum over anyone wearing a superdry t-shirt or hoodie or whatever. I mean, am I missing something?

Yeah I totally agree.

They're meant to be overpriced though, otherwise they'd lose their appeal. Same goes with other expensive brands, like Lyle and Scott, Fred Perry etc. Oh and of course Jack Wills. Imagine if Jack Wills was reasonably priced? It would stop being a sought after brand, and just become your everyday run of the mill clothes brand, like Burton.

Reply 5

OMG TOOTHBRUSH

14

py0alb

It's the same old algorithm: expensive -> exclusive -> "cool"

There is nothing particularly interesting or special about superdry clothes. You can get far nicer clothes for half the money. You're effectively paying £20 simply for the logo. It's simply another victory of marketing over common sense.

Totally agree with this

Reply 6

username359983

I own some superdry hoodies... I got them in Matalan 2 for a tenner.

Reply 7

electriic_ink

15

Good quality (?)

Reply 8

Tefhel

12

I don't know why it's quite so popular. I mean the clothes are nice, but I don't get why they are massively popular, I've been places where literally every guy was wearing it. Just trends I suppose. I think their stuff is OK but not awesome. Not particularly special and I don't really buy it myself. It's cheaper than A+F and Jack Wills though so maybe that's why, since it has that 'look' but not the price tag.

What's weirder is when I see middle-aged males wearing Superdry/Jack Wills/Hollister/A+F. Their clothing is aimed at teens - I would kinda hope people grow out of massive logos by the time they're in their late 30s/40s..

Reply 9

OMG TOOTHBRUSH

14

I bought a t-shirt for about £4 from Matalan, it says Super on it in the Superdry style, I've had a couple of people who genuinely thought it was Superdry comment on it :biggrin:

Reply 10

username359983

OMG TOOTHBRUSH

I bought a t-shirt for about £4 from Matalan, it says Super on it in the Superdry style, I've had a couple of people who genuinely thought it was Superdry comment on it :biggrin:

Mine genuinely did say Super Dry on it. I thought it was a crappy matalan own brand. :s-smilie:

Reply 11

py0alb

3

It all reminds me of a recent documentary about footballers wives. One of them went into a store and thought that this dress she saw was the best thing since sliced bread: price tag: £990... She got to the counter and there was a typo on the label and it was only £99. Suddenly she thought it was horrible and put it back.

Buying Jack Wills trackie b's is no different buying matalan tracky b's and stapling 20 pound notes onto them. It's just a way of showing off how much money you have.

Reply 12

Flajamafloffl

14

Just gonna throw this one out there. If I like it, and I want to pay for it, and wear it, what's the problem?

Reply 13

HEDM22

11

It's just lush clothes and FYI £60-£100 on a pair of jeans really isn't that much money anymore...

Reply 14

Oh my Ms. Coffey

Tefhel

I don't know why it's quite so popular. I mean the clothes are nice, but I don't get why they are massively popular, I've been places where literally every guy was wearing it. Just trends I suppose. I think their stuff is OK but not awesome. Not particularly special and I don't really buy it myself. It's cheaper than A+F and Jack Wills though so maybe that's why, since it has that 'look' but not the price tag.

What's weirder is when I see middle-aged males wearing Superdry/Jack Wills/Hollister/A+F. Their clothing is aimed at teens - I would kinda hope people grow out of massive logos by the time they're in their late 30s/40s..

A+F is not aimed at teens.

Reply 15

Gob Bluth

21

Anabolicminds

The tees look nice and are good quality, love mine

This. I mean i bought a hoody and a t shirt there a while back and got some student discount on it too. Stuff there is really good quality and good value for the pricing. I didn't realise the stuff was remotely popular, i saw a shop in town and a couple of things caught my eye and they both were Superdry stuff. So yeh nice good quality stuff which looks good too imo.

Reply 16

Martinman300

HEDM22

It's just lush clothes and FYI £60-£100 on a pair of jeans really isn't that much money anymore...

It is when you can get something of as good/better quality from tk maxx for 20 quid. Some of us have more sense than money.

Who looks at branding on jeans anyway?