Well, put it this way. I'm a guy. I met a girl through a friend a while back, who instantly thought I was 'cute'; within a few hours she had fallen for me in a big way. She was definitely attractive, but I barely knew her - so at the time was not attracted to her. Even though I really wanted to find her attractive, I didn't make a move because that would have been unfair on her. Nonetheless, she seemed a nice enough girl - so I got to know her over a few months (whilst she was making it very clear that she wanted to go out with me). I began to realise that she had a great personality, and was a much more interesting person than I originally thought. A few months thereafter, I became strongly attracted her - because I actually knew her. Bear in mind that, however attractive she was, her looks alone were not enough to arouse me.
Lo and behold, she wasn't interested any more (funny that), and has now got off with another guy who- from my own heterosexual perspective when facebook stalking- I would describe as 'cute'. It has recently left me feeling extremely crap and insignificant. I'm very frustrated that I had a chance to ask her out yet didn't take it. It is also for this reason that I am incapable of getting a girlfriend in general. I am a guy who is frequently called 'cute' by females, but every girl I get to know goes for someone else before I have a chance to even know them and therefore find them attractive.
I think this is proof that girls are stupidly shallow. Conversely, as a very normal guy, I think I am proof that most guys are not.