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    Hi there, I have a 2000 word report to do on an extension idea for Zara for my uni course.
    If you could do this questionnaire, that would be very helpful!! wont take long, thanks!!


    1. How old are you?

    2. Please rank your awareness of Zara.
    1.-highest 2. 3. 4. 5.-lowest

    3. Which do you associate with Zara?
    • Low Quality
    • Cheap
    • Fashion forward
    • Not fashionable
    • Expensive
    • High quality
    • Other

    4. Have you ever bought a product from Zara?

    5. If yes, between how much do you/did you spend? If no, please continue to Q8
    • £10 or less
    • £11 - £20
    • £21 - £30
    • £31 - £40
    • £41 - £50
    • £51 - £60
    • £61 - £70
    • £71 - £80

    6. What first attracted you to the brand?
    • Word of mouth
    • Up-to-date trends
    • Price
    • Social status
    • Other

    7. Would you be more inclined to buy from Zara if they had advertisments in magazines, on the television, ob billboards or elsewhere?

    8. Do you feel Zara would benefit from launching a Zara Interior extension range?

    9. If yes, which of the following interior styles would suit Zara if they were to launch this extenion range?
    • Traditional
    • Contemporary
    • Luxury
    • Modern-technology
    • Comfortable
    Others..

    10. Who would be Zara Interior’s competitors?
    • Dwell
    • Habitat
    • M&S
    • John Lewis
    • Ikea
    • Harveys
    • Asda
    • House of Fraser

    THANK YOU FOR TAKING THE TIME TO COMPLETE THIS QUESTIONNAIRE
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    (Original post by holly lr)
    Hi there, I have a 2000 word report to do on an extension idea for Zara for my uni course.
    If you could do this questionnaire, that would be very helpful!! wont take long, thanks!!


    1. How old are you? 18

    2. Please rank your awareness of Zara. Erm, I know it.

    3. Which do you associate with Zara?
    • Low Quality
    • Cheap
    Fashion forward
    • Not fashionable
    Expensive
    • High quality
    • Other

    4. Have you ever bought a product from Zara? No, but I've been bought stuff from there.

    5. If yes, between how much do you/did you spend? If no, please continue to Q8
    • £10 or less
    • £11 - £20
    • £21 - £30
    • £31 - £40
    • £41 - £50
    • £51 - £60
    • £61 - £70
    • £71 - £80

    6. What first attracted you to the brand?
    Word of mouth
    • Up-to-date trends
    • Price
    • Social status
    • Other

    7. Would you be more inclined to buy from Zara if they had advertisments in magazines, on the television, ob billboards or elsewhere? NO

    8. Do you feel Zara would benefit from launching a Zara Interior extension range? No

    9. If yes, which of the following interior styles would suit Zara if they were to launch this extenion range?

    10. Who would be Zara Interior’s competitors?
    • Dwell
    Habitat
    • M&S
    John Lewis
    • Ikea
    Harveys
    • Asda
    • House of Fraser

    THANK YOU FOR TAKING THE TIME TO COMPLETE THIS QUESTIONNAIRE
 
 
 
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